Skip to main content

Packaging

  • Winn-Dixie takes to social media for latest ad campaign

    JACKSONVILLE, Fla. — Winn-Dixie is stepping into the digital arena for its latest advertising campaign with a social media contest to find who will get to be featured in an “I’m Beef People” advertising circular or outdoor billboard. 

    The “I’m Beef People” local campaign also supports Winn-Dixie’s recent introduction of WD Brand Choice Angus Beef to all Winn-Dixie stores.

  • Beauty.com leverages free gift to drive traffic to site

    Beauty.com is offering a free gift as an incentive for shoppers to spend at least $100 on the site. The Heartbeat Bag, developed by the creative force behind New York fashion line, Honor, is a clutch filled with products.

    The black cosmetics case is clad in white hearts and has white lining dotted with black hearts. Shoppers can store beauty products in the translucent pink windows. The inside and outside of the clutch are waterproof.

  • Pantene crowns Queen Latifah as its latest brand ambassador

    CINCINNATI — Pantene has selected current CoverGirl spokesperson Queen Latifah as its brand ambassador, supporting the Truly Relaxed and Truly Natural collections.

  • Campbell's soup prepared in a Keurig brewer?

    Campbell Soup Co. and Green Mountain Coffee Roasters Inc. are joining forces and launching Campbell’s Fresh-Brewed Soup K-Cup packs, which will offer consumers Campbell’s soups that can be prepared in Keurig brewers.

  • PetSmart leverages social media to drive Halloween sales

    PHOENIX — PetSmart is leveraging Facebook to drive sales of pet costumes, as well as Halloween-themed accessories, toys and treats. 

    The retailer will be stocked with everything from pumpkin and witch costumes for guinea pigs to a whole assortment of costumes for dogs that include bandanas, hair bows and angel wings and exclusive character costumes from Disney, Martha Stewart Pets, DC Comics, Marvel and Peanuts.

  • Febreze & Alyssa Milano promote catching some z’s with new scents collection

    CINCINNATI — Febreze has launched a collection of scents specifically designed for the bedroom. The brand has partnered with the National Sleep Foundation and actress Alyssa Milano to promote healthy sleep habits, with a focus on adult bedtime routines that help you relax. 

  • Organic items added to Target’s HBC offering

    Two hundred Target stores will begin offering the EveryOne brand of organics and all nature health and beauty items from EO products.

    The company bills itself as theoriginal and ultimate essential oil based personal care company and said its products are designed to meet the increasing demand for healthy body products at a great price. Target will offer EO’s EveryOne Soap in Citrus + Mint, EveryOne Soap in Coconut + Lemon, and EveryOne Lotion in Coconut + Lemon in a 32 ounce pump bottle that retails for less than $10.

  • Campbell’s taps new Mama's Boy

    CAMDEN, N.J. — Campbell’s Chunky soup, the official soup sponsor of the NFL, is renewing the Mama’s Boy campaign for the 2013 season, this time tapping Green Bay Packers linebacker and Super Bowl XLV champion Clay Matthews as its spokesperson.

    In conjunction with the new ad campaign, Campbell will kick off the upcoming season with three new soups inspired by a classic sports pub menu: Hearty Cheeseburger, Spicy Chicken Quesadilla and Philly-Style Cheesesteak.

X
This ad will auto-close in 10 seconds