Packaging

Duck brand is hitting the road in its custom, bright green, 31-foot Duck Bus and heading to Burnham Park in Chicago as part of the Duck Tape "Rolls Across America” tour. 

PLEASANTON, Calif. — Safeway and Food Network host Marcela Valladolid have unveiled a Safeway-exclusive Marcela Valladolid brand, which offers an assortment of Mexican food products.

Pampers has upgraded its entire line of diapers, training pants and wipes. The new product enhancements come after the company sponsored a survey of moms to address their concerns of unmet needs for their babies.

“At Pampers, we strive to meet the needs of every mom and baby,” said Fama Francisco, Pampers VP and general manager. “In the last 18 months, we’ve listened to thousands of moms on what they want for their baby. They told us a diaper that provides superior dryness, comfort and fit, particularly overnight.”

Trick or treaters looking for a different type of costumer this Halloween will want to head to Target, a retailer that knows a few things about differentiation.

The company has teamed up with fashion and costume designer and former Project Runway contestant Chris March to create an exclusive line of larger-than-life Halloween wigs. The collection of wigs which retails for $20 or less is said to serve as a centerpiece of Target’s seasonal presentation merchandised under a large skeletal sign that says, “fright done right.”

MINNEAPOLIS — Yoplait yogurt has unveiled new packaging design for Go-Gurt, which features prominent health labels. 

"Our consumers expressed their need for a product that doesn't contain high fructose corn syrup for their kids and we listened and acted," said Justin Conzemius, Yoplait associate marketing director. "For the past year, we have been working on a product that would achieve those goals, yet continue to deliver a product that kids found fun and delicious."

Brita has become an official supporter of the collaboration launched by the Partnership for a Healthier America and its honorary chair, First Lady Michelle Obama, to encourage everyone to drink water more often.  

Mason, Ohio -- Pearle Vision will unveil its new store design on Sept. 17 in Legacy Village, Lyndhurst, Ohio. The new Cleveland-area location features a completely remodeled design, which includes everything from a new brand logo and signage to modernized displays and a completely transformed floor plan. The store design is by WD Partners, Columbus, Ohio.