Packaging

AUSTIN, Texas — Online coupons site RetailMeNot.com has launched a new online magazine, The Real Deal by RetailMeNot. As the editorial voice of RetailMeNot.com, the lifestyle daily delivers shopping, fashion, beauty, parenting, personal finance and seasonal advice to help consumers get more for their money, so they can get more for their lives.

CHICAGO — Morton Salt on Thursday introduced a new line of Natural Epsom salt products, marking its first foray into the health and beauty category.

"The Epsom salt category has seen sustained growth over the past few years, presenting an opportunity for Morton Salt to begin leveraging its ubiquitous brand equity with the health and beauty shopper," stated Carol Panozzo, VP consumer products sales and marketing at Morton Salt.

DODGEVILLE, Wis. — Lands' End has introduced an exclusive new swimwear technology that knits varying levels of tension control into the lining of Shape & Enhance swimsuits. This breakthrough in swimwear is accomplished through a body mapping process that targets the areas women most want to smooth, while still offering comfort and freedom of movement, the company said.  

The Shape & Enhance collection features silhouettes in one-pieces, tankini tops and a choice of skirted or bikini bottoms, and is currently available at www.landsend.com.

CHICAGO — KitchenAid has announced plans to introduce the first line of non-licensed cookware, bakeware and kettles in its nearly 100-year history. KitchenAid had previously offered these products through a licensing arrangement.

"These newest KitchenAid products look, feel and perform like those that built our reputation as a brand," said Michael Huie, global business unit director for KitchenAid.

SAN FRANCISCO — Gap is honoring the 70th birthday of Jimi Hendrix with the launch of two limited-edition t-shirt designs. The t-shirts feature art from the iconic musician's new album, People, Hell and Angels, which introduces previously unreleased studio recordings from 1969, the year Gap was founded in San Francisco.

LARGO, Fla. — Coupon distributor Valpak took to Facebook last month to ask consumers to show what they love for the chance to win cash in the first ever Facebook promotion featured on the front of the Valpak envelope.

Since the "Show Us What You Love" Sweepstakes started last month, Valpak has had an overwhelming response. Photographs of adorable babies, furry puppies and sunny beaches filled with families – have been sent in through the Valpak Facebook contest.

NEW YORK — Macy’s has launched a new apparel collection inspired by, and named for, Hollywood legend Marilyn Monroe. The collection, created by LF USA and Authentic Brands Group, will infuse the actress unrivaled personality and retro styling into flirty and fun garments for the fashion-forward girl.

A Walmart Neighborhood Market store in Springfield, Mo., was ground zero Thursday as the retailer showcased efforts to make food healthier and more affordable to First Lady Michelle Obama.

Three years ago, the First Lady created the Let’s Move healthy food initiative and the following year Walmart unveiled five broad commitments that aligned with her vision for ending childhood obesity within a generation.

ROCHESTER, New York — Crosman Corp., an international designer, manufacturer, and marketer of a wide range of products for the shooting sports, has announced the appointment of Jennifer Lambert as VP marketing. In her new position, Lambert will oversee the company’s strategic marketing efforts, with an emphasis on accelerating new product development.

PROVO, Utah — Target strengthened its sustainability rep recently with the addition of EcoScraps, a provider of organic, chemical- and manure-free lawn and garden products, to its lineup. The sustainable, 100% organic, potting soil is now available at more than 1,700 Target stores nationwide. This marks the first time that EcoScraps will appear on the shelves of a major retailer at the national level.