Packaging

Milk-Bone has teamed up with lifestyle technology company Brit + Co. to help launch a new pets destination website at brit.co. To celebrate the partnership, Milk Bone is holding a Halloween "Trick or Treat Best Pet Costume Contest." 

ChapStick has selected Alex Morgan, Olympic gold medalist and member of the U.S. Women’s National Soccer Team, as its latest brand ambassador. Morgan will serve as the first brand spokesperson in more than a decade and will appear in national television and print advertising, set to debut Nov. 4.

The product focus for the start of Morgan’s two-year partnership is ChapStick Hydration Lock. 

Hot Pockets is promoting its revamped sandwich line with the help of supermodel Kate Upton and rapper Snoop Dogg. The pair has teamed up in a parody music video called “You Got What I Eat” — a remix of Biz Markie’s 1989 hit single “Just a Friend (You Got What I Need).”

The music video highlights the brand’s re-launch of its Hot Pockets sandwiches which feature 100% Angus Beef and Hickory Ham, real cheese and buttery seasoned crusts.

Folgers is leveraging social media for its latest ad campaign, called “The Best Part.” The interactive strategy encourages users of the brand to read and share positive news through social news feeds.

Leading “As Seen on TV” product producer TeleBrands took Marketer of the Year honors at the recent Electronic Retailing Association’s annual Moxie Awards.
In addition to top marketer accolades, the company’s Pocket Hose product was recognized as Best Short Form Infomercial.

A new marketing campaign from Fruit of the Loom called “Start Happy,” includes an innovative LinkedIn component that rewards those who start a new job with free underwear.

The LinkeIn component is called, “Fresh Gigs,” and runs through the month of October and builds on the central premise of the campaign which is that underwear has the ability to influence the entire day, thus the “Start Happy,” tag line.

New York -- Wolverine has opened its first permanent store, in New York City’s Nolita neighborhood.

The store follows a successful pop-up the brand launched last fall. The brand; new location follows the successful New York pop-up venture in fall 2012, and will again offer a curated selection of goods that share Wolverine's commitment to quality, heritage and craftsmanship.

Walmart was an early proponent of compact fluorescent light bulbs and now, thanks to a collaboration with GE, it plans to introduce low cost LED light bulbs under its Great Value store brand.