Mobile Marketing

New York – Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

Leading B2C mobile messaging company Outspoken greatly expanded the capability of marketers to use its service this week with a major upgrade involving Apple devices.

Evansville, Ind. -- Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign. Shoe Carnival’s national campaign with “Devious Maids” and new tagline “A Surprise in Store” will run on national cable with on-air, in-store and social support.

The advertising campaign coincides with the season two premiere of the series “Devious Maids,” which will debut on April 20.

Digital savings provider RetailMeNot will put the geo-fencing capabilities of its mobile coupon app to the test this Saturday at the University of Texas.

HSN recognized the ExactTarget Marketing Cloud from salesforce.com (CRM) as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program. The company was honored at HSN’s 4th annual awards gala in St. Petersburg, Fla.

Foster City, Calif. - American households with teens are reining in prom spending in 2014. According to a new survey of 4,000 consumers by Visa, the American average household will spend $978 in 2014 on the prom.

That's down more than 14% from the average $1,139 families spent on items including attire, limousine rental, tickets, and dinner in 2013. The sharp decrease follows three years of steady increases. By way of comparison, Canadian households will spend about 25% less than American households, at $723.

Washington, D.C. -- The average American celebrating the Easter holiday in 2014 will spend an average of $137.46 on apparel, food, candy, gifts and more. According to the National Retail Federation’s Easter Spending Survey conducted by Prosper Insights & Analytics, this is slightly less than the $145.13 spent last year.