Campbell’s hires Walmart’s social exec

Umang Shah was named global director for social media and digital marketing at Campbell’s after serving in a similar capacity at Walmart for the past two years.

Ad Age reported that Shah will start at Campbell on April 28 after holding the position of director of social media strategy at Walmart for the past two years. Prior to that he served as a social media strategist at Microsoft. His responsibilities at Campbell will include leading mobile and emerging media activation in paid, owned and earned media channels and he will report to the soup company’s vp of integrated marketing Yin Rani.

Shah’s departure from Walmart comes as the retailer loses Marc Rosen as SVP of global e-commerce at Walmart to Levi Strauss & Co. Levi hired Rosen to service as president of global e-commerce effective May 5.