Mobile Marketing

Cleveland - Sherwin-Williams is launching an online Spanish-language platform, SWLatino.com, focusing on Hispanic homeowners, contractors and designers. Sherwin-Williams will feature tips, how-to articles and color information from leading Hispanic bloggers and Sherwin-Williams color experts.

The new site, integrated with Sherwin-Williams Facebook and Twitter accounts, will connect Latino paint and color professionals, homeowners and designers with Spanish-language content.

Lay's potato chips has issued a last call for submissions in its search for its next potato chip flavor. Fans now have less than a month to submit their "Do Us A Flavor" contest submissions for a chance to win a $1 million grand prize.  

Submissions are open on www.dousaflavor.com until 11:59:59 p.m. (EST) Saturday, April 5. This marks the second time the Lay's "Do Us A Flavor" contest has been held in the U.S.

Chicago – Sixty percent of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information. According to a new study from Mintel, even for the most private of information, at least 30% of Millennials who claimed they would not provide it said they would do so after receiving an incentive offer (i.e., a $10-off coupon toward their next purchase), whereas for Baby Boomers only 13% could be swayed by these same type of incentives.

Irvine, Calif. -- Auction.com,  the world’s largest online real estate marketplace, has received a $50 million investment from Google Capital. As part of the investment, one representative from Google Capital will join the company’s board of directors and another will take a board observer position.

Snack manufacturer Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey.

New York — Edens has announced the winner of the 2014 Edens Retail Challenge, a nation-wide student competition seeking compelling new retail concepts.

This year’s winner is Joe Cut, a mobile hair salon that brings the haircut directly to the business college student through a mobile store and reservation app. Babson College undergraduates Michael Kliska, Paulina Bosque, Adriana Contreras and Nina Shapiro founded the business, which will primarily service male customers on campuses in the U.S.

Oscar Mayer is giving bacon lovers a reason to wake up early. The brand has unveiled the first-ever iOS device that wakes people up with the smell of bacon. The device, called Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone app to emit the scent and sound of sizzling bacon when the rooster crows.

Saturday Night Live alum and “Parks and Recreation” star Amy Poehler will appear in commercials for Old Navy following last year’s involvement with Best Buy.

Ad Age is reporting that along with starring in the commercials, Poehler will help write and direct them. The first ad, said Ad Age, features Poehler as an executive at a law firm interviewing a job candidate but getting distracted by the woman's outfit from Old Navy.