Longhorns put geo-fencing capabilities to the test

Digital savings provider RetailMeNot will put the geo-fencing capabilities of its mobile coupon app to the test this Saturday at the University of Texas.

The University of Texas Longhorns are scheduled to play their annual spring football game on Saturday, April 19 and Austin-based RetailMeNot is using the occasion to test an events-based offer. Attendees at the game to be held at Darrell K Royal-Texas Memorial Stadium who download the RetailMeNot app and enable the location feature will have a chance to receive a discount code for a buy one, get one free deal at Pizza Hut and win four tickets to the Longhorns home opener.

"As the geofencing capabilities of the RetailMeNot Coupons app evolve, we will continue to test new ways to help our users save money with relevant offers," said Jill Balis, SVP of marketing for RetailMeNot. "We are really excited to test event-based offers right here in our backyard at The University of Texas spring game. This will be the first in a series of special offers that will be available exclusively to those who have the RetailMeNot app at select events here locally in Austin.”

Many of those events are likely to be held at Austin’s sports and entertainment venue called Circuit of the Americas (COTA). RetailMeNot also announced a recent partnership with COTA to provide offers to attendees at concerts or sporting events at the venue. For example, RetailMeNot offered special deals to attend the MotoGP race this past weekend and will feature additional promotions at upcoming X Games, concerts and festivals.

"Circuit of The Americas is fortunate that one of the fastest-growing digital marketing companies in the world is located in our backyard," said Geoff Moore, COTA’s chief marketing and revenue officer. "Our partnership creates a program that will deliver unique, value-laden offers to sports and entertainment enthusiasts throughout the year. Our state-of-the-art facility hosts the world's most popular motorsports, including Formula 1, MotoGP and the Endurance Championships, plus the pinnacle of action sports in X Games Austin, and more than 20 live performances at our award-winning Austin360 Amphitheater. RetailMeNot will allow us to put attractive opportunities before our international fans."