Mobile Marketing

Study turns up surprising results about who likes to browse in-store
Cambridge, Mass. – It’s not only middle-aged women that like to browse retail stores.

Bucking demographic stereotypes that suggest men and millennials are more tech-oriented, it turns out both groups are more likely than other consumer groups to browse in-store.

At least that’s according to a new study from Adroit Digital, “Marketing to Millennials,” which found that 57% of millennials do the majority of their retail browsing in-store, close to the 61% of consumers 35 and older who are in-store browsers.
Under Armour promotes training as lifestyle across consumer lives
Baltimore - Under Armour is promoting the idea of training as a lifestyle across every touch-point of consumers’ lives.

The vertical specialty fitness retailer’s Rule Yourself marketing campaign includes TV, Instagram, Facebook, YouTube, and a variety of lifestyle, digital and mobile outlets.

Holiday shopping is starting earlier than ever

A new study seems to support the theory that holiday shopping is often starting earlier than commonly thought, especially online.
Study: Teen girls get social for back-to-school

New York – Teen girls are known for being social, and they are staying true to form for the back-to-school season. According to a study of 1.035 teen girls by Teen Vogue and the International Council of Shopping Centers (ICSC), 75% of respondents will use their smartphone to seek out back-to-school inspirations and ideas.
Good news for brick-and-mortar retailers about back-to-school

Chicago -- Retailers still have time to capitalize on what is turning out to be a late back-to-school shopping, according to a just-released study.
Here's how millennials put grocers to the test

A new report is underscoring grocers’ need to appeal to millennial shoppers in unique ways.
Report: Impulsive, thrifty millennials a tricky group to court

Seattle — A new report from MSLGROUP and the Hartman Group is underscoring grocers’ need to appeal to millennial shoppers in unique ways. The report, Food Shopping in America found that one of the youngest and constantly connected consumer groups is also a tough nut to crack — simultaneously impulsive, thrifty and wary of inauthentic marketing.
In-store still sells

New York -- Female millennial shoppers still like the mall when it comes to shopping for back-to- school goods, and they are also using social media platforms to talk about it.
Retailers show off their marketing expertise

New York -- Some of the most creative retailers in marketing were recognized by Experian Marketing Services in its inaugural #SuiteLife Awards.

Among the recipients of the #SuiteLife Awards, a play on Experian’s suite of marketing solutions, were American Eagle Outfitters, Neiman Marcus, Bass Pro Shops, Finish Line and Foot Locker. The awards were presented at Experian’s recently held marketing summit attended by more than 1,000 people in Las Vegas.
What innovative retail marketers are doing now

Some of the most creative minds in marketing, including some top retailers, were recognized recently when Experian Marketing Services held its inaugural #SuiteLife Awards.

Among the recipients of the #SuiteLife Awards, a play on Experian’s suite of marketing solutions, were American Eagle Outfitters, Neiman Marcus, Bass Pro Shops, Finish Line and Foot Locker. The awards were presented at Experian’s recently held marketing summit attended by more than 1,000 people in Las Vegas.

Study turns up surprising results about who likes to browse in-store

Under Armour promotes training as lifestyle across consumer lives

Holiday shopping is starting earlier than ever

Study: Teen girls get social for back-to-school

Good news for brick-and-mortar retailers about back-to-school

Here's how millennials put grocers to the test

Report: Impulsive, thrifty millennials a tricky group to court

In-store still sells

Retailers show off their marketing expertise

What innovative retail marketers are doing now