Mobile Marketing

Washington, D.C. -- Retailers will reveal their 2015 holiday strategies in the weeks ahead and as they do so the National Retail Federation is offering a powerful new resource filled with industry best practices to benchmark against for this year and beyond.

The newly released report, called the 2015 Holiday Planning Playbook, was compiled by top retailers over the course of the past year who served on various NRF councils focused on retail industry disciplines.

Guitar Center has crowned the winner of its Cover Me promotion, which aims to jump-start the career of amateur musicians.

The retailer along with DJ Zedd have selected Tyler Acord, aka Scout, as the winner of Guitar Center's Cover Me contest.

Charlotte, N.C. – Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

Meijer's free digital savings program, mPerks, is turning 5 this week and has already set a company record with $100 million in savings to customers this year.

Falmouth, Mass. – In The Pink wants its customers to feel connected.

The 10-store specialty chain, exclusively selling Lily Pulitzer branded merchandise, offers a product assortment that makes customers feel a high degree of personal connection. Building on this personal relationship, In The Pink allows customers to direct promotions – in the form of 21-second online videos.

New York -- Global mobile commerce is set to explode, according to Coupofy.com, a Seattle-based database of online coupon codes.  
The company predicts global mobile commerce will grow 42% annually between 2013 and 2016, compared to 13% for regular e-commerce. Mobile shoppers will spend an estimated $600 billion in 2018, up from $200 billion in 2014.

See more here.

New York -- Technology-related spending by chief marketing officers (CMOs) is on the rise.

According to a study from Foundation Capital, technology spend by CMOs will increase 10 fold in 10 years, growing from $12 billion to $120 billion.
 

Cambridge, Mass. – It’s not only middle-aged women that like to browse retail stores.

Bucking demographic stereotypes that suggest men and millennials are more tech-oriented, it turns out both groups are more likely than other consumer groups to browse in-store.

At least that’s according to a new study from Adroit Digital, “Marketing to Millennials,” which found that 57% of millennials do the majority of their retail browsing in-store, close to the 61% of consumers 35 and older who are in-store browsers.