Kmart enters extreme value game with digital twist

Move over Big Lots and Ollie’s Bargain Outlet. Kmart is ready to begin making opportunistic purchases of closeouts and liquidated good in keeping with its strategic vision to make shopping fun again.



Kmart said its strategic merchandising group is actively sourcing extreme-value deals by purchasing the inventory of liquidated companies and capitalizing on other opportunistic situations to obtain outstanding products and offer unbeatable value.



"The path to making Kmart great again starts with sourcing truly brag-worthy deals," said Kmart president Alasdair James. "Just as when we brought back Bluelight Specials last year, we continue to find innovative ways to provide our Shop Your Way members with an extreme value proposition that can only be found at Kmart."



Kmart also noted that its entry into the liquidation world means potentially higher recoveries to sellers in need of inventory monetization. For example, Kmart said it soon will offer outdoor cookers, smokers, outdoor lighting and hand-held lighting manufactured by The Brinkmann Corporation. Brinkmann was a leading manufacturer of premier products under the Brinkmann, Malibu Lighting and Q-Beam brands. Kmart will soon sell these products as Bluelight Specials and also at closeout prices.



Kmart now offers Bluelight Specials daily at all of its stores, online at Kmart.com and via the Kmart app. Those who download the app are able to receive real-time push notifications announcing Bluelight Specials exclusive to Kmart.com. As soon as a Bluelight Special is available online, users who opt in for push notifications will receive item details and can make a purchase directly from the app.



"The Kmart app is another fantastic way for our Shop Your Way members to be the first to know about a truly brag-worthy deal," said James.