Survey: Influencers have little influence on consumer trustRetailers looking to build brand trust with consumers should focus on the experience they provide, rather than celebrity endorsements. New app boosts local retail in BostonThe city of Boston is introducing B-Local, a mobile program that awards points to consumers who shop with local retailers. Family Dollar debuts new third-party digital ad network Another major retailer is enabling advertisers to digitally target its customers. Walgreens provides charitable option for loyalty members Walgreens is unveiling a new donation feature of its myWalgreens rewards program. Creating engaging retail ads that get more clicks Whether walking down the street or scrolling through a newsfeed, consumers see countless amounts of ads daily. Afterpay goes omnichannel with retail holiday A leading buy now, pay later (BNPL) platform is including brick-and-mortar shopping for the first time in its bi-annual savings event. Study: Brands flock to Amazon during pandemic The number of brands selling and advertising via Amazon has sharply risen since the outbreak of COVID-19, and other e-marketplaces are also growing. Klarna partners with Cosmopolitan to livestream virtual shopping event A global payment app and a major young women’s media brand are entering a leading-edge digital shopping space. Study: User-generated TikTok videos have strong consumer appeal Retailers with a mobile marketing strategy should include content generated by TikTok users. Sam’s Club obtains single view of mobile marketing data Sam’s Club can now analyze mobile affiliate marketing performance alongside other mobile touchpoints. First Previous 18 19 20 21 22 Next Last
