Creating engaging retail ads that get more clicksWhether walking down the street or scrolling through a newsfeed, consumers see countless amounts of ads daily. Afterpay goes omnichannel with retail holidayA leading buy now, pay later (BNPL) platform is including brick-and-mortar shopping for the first time in its bi-annual savings event. Study: Brands flock to Amazon during pandemic The number of brands selling and advertising via Amazon has sharply risen since the outbreak of COVID-19, and other e-marketplaces are also growing. Klarna partners with Cosmopolitan to livestream virtual shopping event A global payment app and a major young women’s media brand are entering a leading-edge digital shopping space. Study: User-generated TikTok videos have strong consumer appeal Retailers with a mobile marketing strategy should include content generated by TikTok users. Sam’s Club obtains single view of mobile marketing data Sam’s Club can now analyze mobile affiliate marketing performance alongside other mobile touchpoints. eBay plays virtual holiday game with sneakerheads eBay is using gamification and augmented reality to run a surprise sneaker drop just in time for the holidays. Exclusive Q&A: Shopify sees TikTok as part of omnichannel strategy Shopify’s recent e-commerce partnership with TikTok fits into its larger goal of reaching high-value customers via their preferred channel. Claire’s Stores launches its first-ever loyalty program — these are the perks Members can earn points in Claire's Stores’ new loyalty program through social engagement. Walmart expands mobile-friendly features of seasonal toy catalog For the second year in a row, Walmart is providing scannable access to digital content and services from its printed seasonal toy catalog. First Previous 19 20 21 22 23 Next Last
