Mobile Marketing

Amazon has at least one more major holiday promotion coming up.

American Eagle is continuing to use metaverse and social media promotions into holiday season.

Chipotle Mexican Grill is turning to the hottest new Gen Z social network, brick-and-mortar stores, and CashApp with its Halloween promotion.

Starbucks Coffee Company and Delta Air Lines are linking their loyalty programs to increase rewards opportunities for members.

Retailers are heading into the holiday season generally optimistic but facing new challenges that include inflation-weary consumer attitudes and marketing ROI difficulties.

Rising prices have caused more than half (55%) of consumers to change their holiday gifting and shopping plans this year — and starting early appears to be one way they’re doing it.

The timing of when consumers will do their holiday shopping is shifting from years past.

Walmart Connect, the closed-loop media business for Walmart, is collaborating with platforms including TikTok and Snap.