Why first-party data is a direct retailer’s most valuable assetWe have finally reached a moment in time where brands are driving meaningful revenue from e-commerce retailers and their own direct-to-consumer channels. Exclusive Q&A with Madewell’s Chief Marketing OfficerMadewell is leveraging its Insider targeted loyalty program to help ensure a strong holiday performance. Hudson’s Bay holiday promo includes store displays, TikTok contest A leading Canadian department store retailer is unveiling a comprehensive omnichannel holiday promotional campaign. CVS adds new benefits to beauty loyalty program CVS is updating the CVS Pharmacy ExtraCare BeautyClub loyalty program, in response to customer feedback for a more experiential beauty rewards program. Peet’s Coffee revamps rewards program Peet’s Coffee is perking up its Peetnnik Rewards loyalty program with increased flexibility and faster accumulation of points. Survey: Gen Z shoppers will turn to Instagram for the holidays Desirable young consumers will increasingly utilize Instagram and other non-traditional shopping channels during the 2021 holiday season. Study: App-based commerce keeps rising as holidays approach Retail apps are already approaching peak usage levels from the 2020 holiday season. Amazon kicks off Black Friday – in early October Black Friday is arriving more than a month early for one retail giant. Exclusive: Online auto parts retailer shifts to personalized marketing CarParts.com is replacing “batch-and-blast” marketing campaigns with tailored, individualized promotions. Chipotle enhances partnership with top influencers Chipotle Mexican Grill is launching a new program to promote closer branding collaboration with leading creators of social content. Fashion retailer Revolve to open innovative pop-up with branded rooms Revolve is set to make a splash during New York Fashion Week with an interactive pop-up shop. Survey: Online shopping goes mobile Almost all online shoppers search for promotional codes and coupons, and more than six in 10 make purchases via mobile device. First Previous 14 15 16 17 18 Next Last
