Mobile Marketing

Washington, D.C. -- According to the National Retail Federation and BIGinsight’s 2012 Back-to-School survey, families with school and college-aged students as of Aug. 7 say they have more than half of their shopping lists to complete.

The average person with children in grades K-12 has completed 40.1% of their shopping, while college shoppers and their families have completed slightly more at 45.3%.

Overall, school and college shoppers this year are expected to spend a total of $83.8 billion.

A lot has changed in the past year on the social media block. Facebook and Twitter are no longer the only two major players helping retailers connect and engage with their shoppers in real time. Consumers are flocking to platforms such as social-photo sharing sites Pinterest and Instagram, and some brands are even creating their own social blog accounts on Tumblr.

Palo Alto, Calif. -- Shopkick, a shopping application that rewards shoppers for walking into stores and interacting with products, has teamed up with CVS/pharmacy to roll out a first-ever offering of walk-in and other rewards at a retail pharmacy, Shopkick announced on Tuesday.

The program kicks off with a special offer, kicking $5 back to shoppers who visit participating CVS/pharmacy locations with the Shopkick app. 

    

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Burlington, Ontario, Canada -- IKEA Canada announced Monday that its new catalog, debuting Aug. 13, has incorporated a host of interactive elements designed for smartphones and tablets.

When holding a smartphone or tablet over a page, users are able to access films about IKEA products, experience 3D models, look behind closed doors with an X-ray function or change curtains and get creative.

Users will access the bonus material by downloading the IKEA app to smartphones or tablets, or by visiting www.IKEA.ca.

BURLINGTON, ON — Ikea Canada has given its 2013 catalog an interactive makeover. When holding a smartphone or tablet over a page, users are able to access films about Ikea products, experience 3D models, look behind closed doors with an x-ray function or change the curtains and get creative. To access the bonus material, users must download the Ikea App to smartphones or tablets.

SEATTLE — Zoomingo, the shopping discovery app that helps consumers find the best deals in their local stores and online, has launched a new "back to school" section that lets parents and young adults find the best deals for their back to school essentials, whether they are on the go from their smartphone or from the convenience of their home computer. The new back to school section is available both in English as well as in Spanish through a newly released Spanish language version of Zoomingo's Android application.

Washington — The National Retail Federation, in partnership with its member companies, has launched a new initiative to address the challenges and opportunities of mobile retailing.