Mobile Marketing

ST. LOUIS — Aisle411, a mobile retail navigation service that helps shoppers locate products down to the shelf location, on Tuesday announced its service now is live in more than 1,000 stores with the addition of three markets — Las Vegas, Los Angeles and San Diego.

Other markets identified for expansion included Atlanta, Baltimore, Boston, Houston, Minneapolis, New York, Phoenix, Sacramento, Calif., Seattle and Washington, D.C.

NEW YORK -- Banana Republic announced that as part of its spring 2011 marketing campaign, "Journey in Style," it will debut its first film trailer in select movie theaters and online. The campaign will also be featured in other media including print and store displays.

Developed with AR NEW YORK, Banana Republic's advertising agency of record, the campaign will appear in March publications, supplemented by print, outdoor, online and direct mail. The campaign will debut in store windows beginning Feb. 14.

Corpus Christi, Texas -- La Palmera shopping center, located in Corpus Christi, Texas, said it has launched a new smart phone application designed for all smart phone platforms, including Android, Blackberry and iPhone.

The new app, in development since September 2010, officially launched with a La Palmera Facebook posting to its 6,600 fans.

TOKYO -- Sony Computer Entertainment has unveiled "PlayStation Suite" (PS Suite) for Android based portable devices.

In providing the PlayStation experience on Android based portable devices, SCE said it will commence a "PlayStation Certified" license program for hardware manufacturers.  Through this program, SCE will offer necessary support, including development support as well as logo licensing, to ensure the delivery of PlayStation quality experience across various devices.

NEW YORK -- Iconix Brand Group has unveiled its spring 2011 multi-media advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie's.  Candie's is sold exclusively at Kohl's Department Stores nationwide and Kohls.com.  

Armonk, N.Y. -- The U.S. online retail sector delivered double-digit growth in December 2010 compared with the same period last year, according to analytics-based findings by IBM. Online sales were up 12%, with consumers pushing the average order value up from $171.06 to $190.42 for an increase of 11.3%.

CHARLOTTE, N.C. — Building on its valued customer program, Harris Teeter is offering shoppers a way to link coupons to the program's card.

Harris Teeter's e-VIC program now gives customers the opportunity to link valuable manufacturer coupons directly to their VIC card. When e-VIC members receive their e-VIC e-mail, they can browse the list of e-VIC coupons any time, and link the coupons by clicking the “Save it” icon on any of the displayed coupons.

NAPERVILLE, Ill. - OfficeMax announced it has launched a new enhanced 2.0 version of its free for the iPhone App on the App Store and is making the App available on Google's Android platform. The 2.0 version gives users the ability to view OfficeMax's weekly ad and special offers -- all right from their mobile device.  OfficeMax also added local store hours and phone numbers to the App's GPS-enabled store locator function.

Not sure why parents of a newborn would want to share images of their child with throngs of people gathered in Times Square or motorists in Los Angeles, but in these celebrity-obsessed and digitally-enabled times a lot of behaviors defy logic.

Be that as it may, Target devised a novel brand-building campaign that allowed parent to essentially share images of their baby with a universe of complete strangers as opposed to the more discrete tradition of limiting viewings to family and a close knit group of friends.