Skip to main content

Mobile Marketing

  • Meyers marketing solution firm launches digital division

    Meyers has created a new division called Meyers Engage to focus on digital initiatives with CPG and food service companies. The Minneapolis-based firm plans to use cloud-based software platforms and mobile applications to help brands connect directly to customers through fun, informative and rewarding content, according to the company. The division has already begun deploying digital marketing campaigns for internationally known snack food and coffee brands.

  • U.S. online holiday spending surpasses $21 billion to date

    Reston, Va. -- Online holiday spending reached $21.4 billion for first 32 days of the November-December shopping season, up 14% year-over-year, according to comScore.

    The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.46 billion. However, growth rates softened considerably in the wake of Cyber Monday and through the weekend.       

  • Social media and mobile takes up bigger chunk of marketing budget

    Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.

  • Tiffany: From Out of the Blue heads into the cloud

    NEW YORK — Tiffany & Co. is polishing up its social media efforts to more effectively engage with a new generation of shoppers with its launch of From Out of the Blue on Tumblr.

  • Tiffany & Co. launches site on Tumblr

    New  York -- Tiffany & Co. has launched a new site on Tumblr. The site, From Out of the Blue, captures in imagery and  commentary the 175-year heritage of Tiffany & Co., as well as the glamour and luxury that exemplifies the brand.

  • Kraft teams up with NeoMedia to go mobile

    BOULDER, Colo. — Kraft is leveraging mobile technology to increase its relevance as the proliferation of smartphones changes the way consumers shop. It has selected NeoMedia as an approved vendor for mobile barcode management solutions, and now holds a worldwide, non-exclusive license to NeoMedia’s patents related to mobile barcode resolution.

  • Building Relationships

    Loyalty programs may be commonplace across the retail industry, but few are capable of rewarding members on a personal level. Société de transport de Montréal (STM) may not be a retailer, but retail chains can learn a valuable lesson from how the transportation company rewards individual consumers for their loyalty.

  • Focus on: Mobile Retailing

    By many accounts, Walgreens is already a mobile retailing veteran. But eager to keep its service exciting and valuable, the drug store chain recently added a new product-mapping service within its mobile strategy.

    Walgreens began its mobile journey in September 2009, when it launched an app designed to “improve the way our customers interact with us,” explained Tim McCauley, senior director, mobile commerce for Deerfield, Ill.-based Walgreens.

X
This ad will auto-close in 10 seconds