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Mobile Marketing

  • RILA report: Same-store sales rises suggest rise in consumer activity

    Arlington, Va. -- After same-store sales reports on Thursday showed strengthened performance among most major retail chains, the Retail Industry Leaders Association said that November results may suggest that consumer activity is on the rise, and could indicate the strongest holiday shopping season retailers have experienced in recent years.

  • IBM software helps Bon-Ton Stores’ website boost holiday sales

    Armonk, N.Y. -- IBM on Wednesday announced that the Bon-Ton Stores website and its seven leading brands have experienced a double-digit increase in their online sales using IBM software to advance their online and mobile commerce features.

  • Starbucks’ growth plans include major international push

    New York City -- Starbucks Corp. is looking beyond its cafes for expansion in the future. Detailing its growth plans Wednesday at its investor conference, the chain announced it plans to triple the number of its cafes in China, offer more products in grocery stores and open new kinds of stores to build on its recent recovery.

  • OfficeMax livens up holiday parties with new iPhone app

  • Report: Most CMOs show flat holiday advertising budgets

    Chicago - According to accounting firm BDO USA, LLP, 63% of chief marketing officers at leading U.S. retailers said their 2010 holiday advertising and marketing budgets have remained flat, a continued trend from 2009 (55%) and 2008 (43%).

    BDO’s survey found that 20% of CMOs cited a decrease in their holiday marketing and advertising budget, signaling some flexibility, compared with 2009 (26%) and 2008 (32%). Seventeen percent of CMOs cite an increase, only slightly less than 2009 (19%).

  • Target.com tops one million visitors

  • Big 5 Sporting Goods offers savings opportunity for mobile phone users

  • Mobile barcodes: Key ingredient in the cross-channel commerce mix for retailers

    By Carsten Thoma, [email protected]

    Mobile is not just another customer communications channel; it is rapidly evolving into an effective commerce channel. Strengthening the link between existing channels such as physical and online stores, mobile now enables customers to start shopping using their mobile devices and finish the process online, via a contact center, in the brick-and-mortar store, or even on the mobile device itself.

  • Simon debuts mobile shopping club

    Indianapolis -- Simon Property Group has launched the Simon Mobile Shopper Club. More than 180 Simon malls will now interact with shoppers who want to receive news of special deals and events on their mobile device via text messaging (SMS).

    When a shopper opts-in to the Simon Mobile Shopper Club at their favorite Simon mall, they will receive alerts on special retailer sales or events, such as Santa's arrival. While at the mall, shoppers will be encouraged to interact via SMS and even play text-in games for a chance to win great prizes.

  • Survey: 138 million shoppers expected to hit stores Black Friday weekend

    Washington, D.C. -- A survey released Thursday by the National Retail Federation and conducted by BIGresearch found that up to 138 million people plan to shop Black Friday weekend (Friday, Saturday and Sunday), surpassing the 134 million who planned to do so last year.

    According to the NRF 2010 Holiday Consumer Intentions and Actions Survey, which polled 8,778 consumers, approximately 60 million people say they will definitely hit the stores while another 78 million are waiting to see if the bargains are worth braving the cold and the crowds.

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