Mobile Marketing

Palo Alto, Calif. -- The shopping app Shopkick on Wednesday announced that Nielsen ranked Shopkick No. 34 out of approximately 1 million apps in December 2012. While still trailing giants like Facebook, YouTube and Twitter overall, Shopkick dominated the shopping category during the holiday season, with more frequent and prolonged usage than all physical retailers' own apps including Starbucks, Walmart, Walgreens, Kroger and Safeway, the app developer noted.

NEW YORK — American Express has launched a new venture with Twitter, that could lead to a whole new category of shopping.

CLEVELAND -- American Greetings has launched a new mobile app that lets users send personalized greetings featuring digital versions of its Taylor Swift line.

Finding the right balance between providing consumers targeted and offers while still respecting their privacy is ongoing battle for mobile marketers. Now, the The Federal Trade Commission, the nation’s chief privacy agency, has issued a staff report recommending ways that key players in the rapidly expanding mobile marketplace can better inform consumers about their data practices.

Fremont, Calif. -- Men’s Wearhouse announced today the launch of a free mobile app called Wedding Tuxedo Group Manager, which provides couples with information about the rental of their wedding party’s tuxedos, simplifying the wedding planning process and providing peace of mind.

Hampshire, United Kingdom -- The number of coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% compared with last year, according to a new report from Juniper Research.

HAMPSHIRE, U.K. — Mobile couponing is expected to greatly increase in popularity this year. According to a new report from Juniper Research, the number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% on last year.

Hampshire, U.K. -- Retailers are predicted to spend $55 billion on mobile marketing by 2015, which is almost double the $28 billion expected this year, according to a new study by Juniper Research.