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Mobile Marketing

  • Menchie's launches mobile app

    Encino, Calif. -- Yogurt chain Menchie’s said Friday it has launched a new mobile app, Yumm Finder, for iPhones, featuring location finder capabilities and featured promotions.

    Menchie's partnered with RAZUR, based in Atlanta, to develop and release the app.

     

  • Retail CFOs: Online to play bigger role in sales performance

    CHICAGO — Retail executives are moderating their expectations for 2013 following uneven sales in December and January, according to a new survey of CFOs by professional services form BDO USA.

  • Ikea wins big award for small space marketing

    LOS ANGELES — Ikea has been named "best small space solution" by The Intelligence Group, a consumer insights firm, publisher of the Cassandra Report, which highlights youth trends and behavior.

    Ikea was one of the winners of the group's first Cass Awards, which were awarded to companies and brands that best reached Generation Y through their marketing efforts last year.

  • Survey: Top shopping app is Shopkick

    Palo Alto, Calif. -- The shopping app Shopkick on Wednesday announced that Nielsen ranked Shopkick No. 34 out of approximately 1 million apps in December 2012. While still trailing giants like Facebook, YouTube and Twitter overall, Shopkick dominated the shopping category during the holiday season, with more frequent and prolonged usage than all physical retailers' own apps including Starbucks, Walmart, Walgreens, Kroger and Safeway, the app developer noted.

  • Retail app 'shopkicks' the competition

    PALO ALTO, Calif. — Shopkick, a shopping app, on Wednesday announced that Nielsen ranked shopkick No. 34 out of approximately 1 million apps in December 2012. While still trailing giants like Facebook, YouTube and Twitter overall, Shopkick dominated the shopping category during the holiday season, with more frequent and prolonged usage than all physical retailers' own apps including Starbucks, Walmart, Walgreens, Kroger and Safeway, the app developer noted. 

  • BDO Survey: Retail CFOs project 3.2% increase in sales in 2013

    Chicago -- Extended store hours Thanksgiving weekend promotions were the least successful holiday marketing tactics, according to a survey of retail CFOs by BDO USA. The also report found that, following uneven sales results in December and January, the executives are moderating their expectations for 2013, projecting a 3.2% increase in total store sales, down from last year’s expected 4.5% increase.

  • Study: 'Showrooming' a lesser threat than once thought

    ANN ARBOR, Mich. — In a survey of more than 6,200 consumers collected during the peak holiday shopping season between Thanksgiving and Christmas, Amazon scored highest among 25 of the top mobile commerce companies in terms of customer satisfaction, according to a report released Tuesday by ForeSee. 

  • Shopping comes to the twittisphere

    NEW YORK — American Express has launched a new venture with Twitter, that could lead to a whole new category of shopping.

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