Mobile Marketing

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts and current commercials from the beloved brand and top toy manufacturers.

Macy's has integrated NantMobile’s iD visual recognition technology into its Star Gifts app to allow customers to shop on the go from catalogs, billboards and magazine ads.

New York -- Macy’s shoppers will be able to see it, scan it, shop it this holiday season with the chain’s upcoming integration of NantMobile’s iD visual recognition technology. The new Macy’s Star Gifts app, powered by iD, empowers mobile shoppers to leverage visual recognition technology to purchase items from Macy’s Star Gifts assortment while on the go. Whether they scan it from a catalog, magazine ad or even from an outdoor billboard, Macy’s will deliver mobile access to product information, gift-giving assistance and much more.

Pittsburgh – Dick’s Sporting Goods and ESPN have entered a multi-year agreement in which Dick’s will serve as the exclusive e-commerce provider of licensed merchandise and sporting goods on ESPN.com and related digital properties.

New York -- The 87th Annual Macy’s Thanksgiving Day Parade will step-off at 77th Street and Central Park West on Thursday, Nov. 28 at 9 a.m. Started in 1924 with only about a dozen elements, the 2013 line-up of wonder features 15 giant character balloons; 37 large scale, novelty/ornament balloons, balloonicles, balloonheads and trycaloons; 30 floats; 1,600 cheerleaders and dancers; 900 clowns; 11 marching bands; and a host of celebrity performers.

In August, women’s specialty apparel retailer Coldwater Creek, which operates 402 stores in 47 states, announced it had landed Deborah Cavanagh as its new chief marketing officer. She is charged with leading the multichannel brand’s marketing and creative services. One of Cavanagh’s first orders of business? To re-engage the Coldwater Creek core customer, as well as connect with new ones.

New York -- Moms with young kids, defined as children under the age of five, are often more active on social media, more likely to shop using mobile devices and more open to engage with brands across digital touchpoints than other segments of moms and consumers at large. A new analysis from Experian Marketing Services shows that moms with young kids are 62% more likely than the general population to use their mobile phones to look for local coupons while shopping.

Mountain View, Calif. – Millennial consumers age 18-34 are most likely to use online and mobile technology in their holiday shopping this year. According to a new survey from the Google 2013 Holiday Intentions Shopping Study, 95% of Millennials but only 87% of consumers age 35 and older plan to use the Internet as a tool for holiday shopping.