Mobile Marketing

Minneapolis -- Contradicting claims that showrooming undermines retail sales, new survey results from loyalty management company Aimia revealed that showroomers exhibit more loyal behavior than non-showroomers, making them an ideal target for retailers.

Retail showroomers, who browse for items in-store before using their smart phones to find a lower price online, were also found to be active participants in loyalty and reward programs, according to the "Through the Looking Glass" retail brief released on Tuesday.

By Jeannie Lewis, [email protected], @dot jeannie

MINNEAPOLIS — Target customers who receive the retailer's mobile coupons can now access them on their iPhone or iPod touch via Passbook.

“We’re thrilled to bring our guests the ability to use Target mobile coupons via Passbook on their iPhone and iPod touch,” said Phil McKoy, VP Target.com and mobile experience. “Passbook marks an exciting step forward as Target continues to seek the most innovative ways to deliver a great shopping experience to our guests.”

Pittsburgh -- Dick’s Sporting Goods said Thursday it has launched a new mobile application for iPhone and Android smartphones.

The new app gives users access to Dick’s ScoreCard rewards program, along with location services, social networking and mobile shopping capabilities. It also features built-in barcode scanner functionality, allowing shoppers to scan product and marketing QR codes in-store and access information including product description, news, price and user reviews.

SPRINGFIELD, Mass. — Regional supermarket chain Big Y is catering to customers' bundles of joy with the launch of a new loyalty program.

Armonk, N.Y. -- Study results released Tuesday by IBM revealed that while U.S. consumers shopped this July and August, they were not buying clothes and notebooks for their children but rather items for the home.

According to IBM’s findings, the biggest retail gains this back-to-school shopping season came from home goods purchases which increased 30% in July and more than 25% in August over their respective months in 2012.

WOONSOCKET, R.I. — The CVS/pharmacy ExtraCare program, which boasts more than 70 million active members, now gives shoppers the ability to earn bigger rewards on most purchases during the peak fall and winter shopping season.

From Sept. 16 through Dec. 15, ExtraCare members can double their quarterly ExtraBucks Rewards by choosing to participate.

By William Dudley, [email protected]

We, as a consumer society, are increasingly becoming “mail-order,” or more precisely, online patrons.  Companies such as Amazon, Ebay, Overstock.com, and other specialty retailers are putting increased pressure on traditional brick and mortar shops by offering customers mobile-friendly apps and browsers, adding convenience to their shopping experience.  

And the award for most effective use of social media in the pet category goes to…

Global pet care leader Nestle Purina has created a new national contest called "The Friskies" with a $15,000 grand prize that is sure to set off a new round of online cat videos.

According to the company, many great art forms have awards for the best new work created each year. Films have the Oscars, TV shows have the Emmys and now Internet cat videos have The Friskies.

WAYNE, N.J. — Toys"R"Us chairman and CEO, Jerry Storch, is making the rounds this week, as his company prepares for the holiday and questions remain on the status of it's IPO.