Mobile Marketing

Washington, D.C. – Many online retailers are starting or have started their holiday preparations early this year. According to Shop.org’s eHoliday survey conducted by Prosper Insights & Analytics, 74% of online retailers had started preparing for the 2013 holiday season by July of this year, and 51% plan to start their holiday promotions by Halloween.

Washington, D.C. - Consumers will take a conservative approach to spending this holiday season. According to NRF’s holiday consumer spending survey conducted by Prosper Insights & Analytics, the average holiday shopper will spend $737.95 on gifts, décor, greeting cards and more, 2% less than the $752.24 they actually spent last year.  Despite this reduction in individual holiday budgets, NRF is forecasting holiday sales will increase 3.9% to $602.1 billion.

New York – Duane Reade is running a three week, omnichannel social media marketing campaign to raise awareness of Duane Reade brand hosiery products. The "Boo-tiful Legs" Halloween contest calls for entrants to upload their original photos wearing Duane Reade brand hosiery with their Halloween costume, via a Duane Reade Facebook page FanGate, through Nov. 3.

Kmart is kicking off the holiday shopping season with the launch of a new lease-to-own program in time for Black Friday.

Kmart said it would launch the program through Whynot Leasing and make it available nationwide starting on Nov. 22. Sears, also part of parent company Sears Holdings, also is launching the program, making it available for more than 95 million items via Sears Marketplace, including electronics, home goods, jewelry and tools, as well as major brands and boutique items.

Macy’s plans to get a jump on Black Friday and break tradition by opening the doors to most of its locations nationwide at 8 p.m. on Thanksgiving evening, making it the first time in its history that the retailer will be open for business on the holiday.

Limited-time specials in every department for hundreds of items include exclusive fragrances, name-brand apparel and kitchen gadgets. Macy's will also donate $2 to Make-a-Wish, up to $100,000, for any One Direction "Our Moment" fragrance purchase beginning at opening for Black Friday.

New York – In a sign of just how competitive the upcoming holiday season is expected to be, Macy’s said that most of its stores will open at 8 p.m. on Thanksgiving evening. It’s the first time in its history that the company will be open for business on the holiday.

SAP demonstrated a concept consumer app called “Snap” at its recent Retail Forum in Dallas. Snap provides customers with interactive 3-D assembly instructions for a vast array of products. The instructions are pulled from manufacturer CAD files and delivered via cloud after the customer scans a product barcode or QR code, with options such as zoom and audio. Snap even lets shoppers register products for warranties and automatically request replacement parts.

Ace Brand from 3M Company has enlisted actor and rapper LL Cool J to help it kick off “A” Game Challenge, a nationwide contest inviting sports fans and aspiring young athletes nationwide ages 13-24 to submit “A” Game video entries, for a chance to win a $10,000 scholarship.