Mobile Marketing

Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.

New York — Some Facebook investors may be feeling a bit disgruntled, but Walmart couldn’t be happier with its experience with the social network.

MINNEAPOLIS — Target is enticing shoppers this holiday season with new initiatives including price match, exclusive gift offerings and shoppable advertisements.

“Target’s holiday plans are built around an outstanding shopping experience, exclusive merchandise and competitive prices,” said Gregg Steinhafel, Target Chairman, president and CEO. “Our guests will be able to shop with confidence this holiday season knowing that we are intensely focused on providing them the right merchandise at the right price.”

PALO ALTO, Calif. — Shopping app Shopkick has gotten a new look and user interface, making it easier for shoppers to earn rewards and for brands and retailers to engage with their customers.

Minneapolis -- Target announced that, for the first time ever, it will offer shoppers the ability to match select online competitors’ prices in its stores between Nov. 1 and Dec. 16. Qualifying online retailers include Amazon.com, Walmart.com, BestBuy.com and Toysrus.com.

Cincinnati — With a focus on increasing square footage and building its presence in both new and existing markets, Kroger is poised for growth in 2013.

Minneapolis -- Target Corp. will introduce QR codes in stores in time for the holiday shopping season. Beginning Oct. 14, each of the chain’s Top 20 toys will have a QR code that shoppers can scan with their mobile device, allowing them to purchase the toy directly and ship it for free to anyone, anywhere in the U.S. The toys will be promoted with signs featuring the QR codes.

Cincinnati -- Throughout the month of October, Kroger is lighting up its Cincinnati headquarters with pink spotlights and 150-ft. banners, celebrating breast cancer awareness month.  

NEW YORK — Research released Monday by Citigroup and published by Wall Street Journal’s MarketWatch found that digital sales for the holiday 2012 shopping season are expected to increase at least 20%, thanks to two additional shopping days and amped-up retail marketing efforts.

Chicago -- Survey results released Tuesday by BDO USA revealed that 51% of retail finance chiefs foresee a 5.9% increase in online sales for full-year 2012.

That compares to 4.1% and 4.5% expected increases in same-store sales and total sales, respectively.

The BDO Retail Compass Survey of CFOs, which examined the opinions of 100 CFOs at leading retailers located throughout the country, found that CFO sentiments were conservative compared to last year, when the respondents predicted 11.9% online sales growth.