Victoria’s Secret fashion show to make comeback — completely reimaginedVictoria’s Secret has overhauled its signature marketing event for a “new generation of women.” Yahoo enables digital ads for shoppabilityYahoo Advertising is partnering with e-commerce platform Pear Commerce to directly connect digital advertisers and consumers. Legendary LA-based Pink Taco opens its doors in Times Square Pink Taco has gone big in the Big Apple. Pet-focused online sales event returns to Amazon with Dolly Parton gig Amazon is getting primed for what is now a two-day digital promotion dedicated to pets and their owners, with a little help from a renowned country singer. Amazon marks 50 years of hip-hop with curated streaming and content Amazon is paying tribute to hip-hop as the uniquely American music and cultural phenomenon turns 50 this year. Toys ‘R’ Us extends marketing campaign to YouTube The Toys “R” Us mascot is taking his global journey virtual. Denny’s overhauls kitchens, offers augmented reality menu feature Denny’s is upgrading its store environment, physically and virtually. Asos integrates targeted ads with third-party platform A U.K.-based online fashion retailer is teaming up with a digital third-party advertising network. Survey: Retailers increase interest in this advertising channel Retailers are starting to shift where they place their digital advertising dollars. Best Buy extends targeted ad program to streaming TV Best Buy is partnering with the top TV streaming platform in North America to provide first-party customer data for ad targeting and measurement. Toyota drives online sales with augmented reality Toyota is providing an immersive, augmented reality (AR)-based experience to promote a new car model. Martha Stewart launches immersive shopping experience on Amazon A lifestyle icon is opening a dedicated brand store on a leading e-commerce platform. First Previous 8 9 10 11 12 Next Last
