Consumers avoid ads when possible; follow influencers' suggestionsA majority of U.S. consumers take steps to avoid advertisements on podcasts, video streaming and live TV platforms. Walmart to debut shoppable holiday 'RomCom' ad series on social media Walmart is set to launch its first-ever shoppable video series on three popular social media platforms. Foot Locker enters marketing partnership with NBA Foot Locker Inc. is deepening its ties to the National Basketball Association (NBA). Mall of America announces big Black Friday giveaways Two lucky shoppers will win a trip to see the Minnesota Vikings play the Las Vegas Raiders. Kroger expands reach of self-service ads in new partnership The Kroger Co. is partnering with a major demand side advertising platform (DSP) to open its customers to targeted ads. Amazon hosting Black Friday, Cyber Monday sales; runs Beatles ad Amazon is starting Black Friday a little early and featuring the Fab Four in its new holiday ad campaign. Amazon bolsters ad capabilities with generative AI images Amazon is releasing several new features designed to improve the performance of ads on its platform, including AI-based image generation. Kroger to trace environmental impact of retail media network The Kroger Co. is entering a partnership to measure carbon emissions caused by its targeted CPG advertising offering. Instacart opens data to advertisers with new partnership Instacart is expanding its capabilities as an advertising platform by collaborating with a demand-side ad provider. Walmart adds video search ad content to Walmart Connect media platform CPG brands participating in Walmart’s retail media network have a new way to reach customers via search results. First Previous 7 8 9 10 11 Next Last
