New shopping app Temu scores big with Super Bowl adA commercial for an online shopping app owned by Chinese e-commerce giant PDD Holdings was one of the top-performing Super Bowl ads, generating real-time consumer action. Wendy’s partners with DoorDash and Roku in new shoppable adsWendy’s is placing click-to-order offers within its ads on the Roku streaming TV platform. Pacsun’s spring campaign includes social, metaverse elements Pacsun is showcasing its upcoming spring 2023 collection across social media, immersive gaming, and livestream channels. CSA Exclusive: Kroger Precision Marketing VP of media strategy The Kroger Co. is keeping the capabilities of its retail media network current with consumer and technology trends. Instacart supports new shoppable CPG ad campaign Instacart is launching its first major CPG co-marketing campaign with new shoppable TV commercials featuring a well-known beer brand. JCPenney goes to the dogs — for a good cause JCPenney is partnering with local animal shelters to encourage people to adopt older dogs. Lowe’s makes major change to its retail media network Lowe’s Companies Inc. is taking ownership of its Lowe’s One Roof Media Network. Albertsons pivots from cookies in ad performance pilot with Pinterest Albertsons Companies Inc. is testing out a new way of measuring the results of digital ads placed on Pinterest via its retail media network. Poll: Two-thirds of Americans say shopping centers are Christmas’s most stressful places What bugs them the most? The incessant refrain of “Jingle Bells,” long lines, and too many ads. Instacart unveils new suite of CPG ad solutions Instacart continues expanding the targeted advertising capabilities it offers CPG brands. From Meta: Four Creative Strategies to Set Your Online Holiday Campaign Apart The holidays are the noisiest time of year for businesses and shoppers alike. BJ’s connects advertisers with customers across channels BJ’s Wholesale Club Holdings Inc. is joining the club of retailers operating proprietary media networks. First Previous 9 10 11 12 13 Next Last
