Media Advertising

By Lyle Bunn

Increasingly, more and more stores are utilizing flat-panel screens for digital messaging and customer engagement. Such initiatives are being advanced by a wide range of departments, from marketing to technology.  And they are referred to by a variety of names, including digital place-based media, retail media, dynamic signage, location-based digital display and enterprise media (the term digital signage is a bit dated.)   

Big Lots celebrates families and mothers in particular through its national holiday television and online campaign launched on Nov. 1.

The campaign features four original songs - one in Spanish - which are intended to inspire sing-alongs.  The spots feature a singing trio that includes "America's Got Talent" finalist Deanna DellaCioppa, a Boston native who has performed with Stevie Wonder and Diana Ross. 

In this campaign, Big Lots emphasizes a special role mothers play in celebrating the holidays. 

Glamour girl and a fashion mogul Paris Hilton has created a new fragrance to add to her $2 million fragrance portfolio.  A new scent With Love, Paris Hilton is dedicated to Hilton’s fans around the world.

From the scent to its gracefully designed bottle, With Love, Paris Hilton explores Hilton’s more sophisticated side, according to Harry Fremont, the perfumer of Firmenich fragrance house who created this new addition to Hilton’s fragrance collection.

A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.

Believe in Heroes is an innovative cause marketing campaign created by Acosta Sales & Marketing in 2010 to generate awareness of the Wounded Warrior Project and raise funds for the critical services the group provides to veterans. News America, publisher of the SmartSource Magazine coupon insert, signed on to the Believe in Heroes program in 2011.

The most expensive undergarment, a bejeweled brassiere, is back at Victoria Secret this year and, for the first time ever, there are two of them. 

Enchanted holidays are ahead for Saks Fifth Avenue and its shoppers.  On Monday, November 24, Saks’ flagship store in New York will debut An Enchanted Experience – a new show featuring the unveiling of the store's holiday windows and a dramatic light display incorporating the entire building.

The Rockettes will perform on the opening night with a line of 36 dancers on the streets of Fifth Avenue.  The windows and light display presented exclusively by Master Card will continue throughout the holiday season.

On the heels of moderating expectations for its third quarter performance, Kohl’s announced plans to improve results during the holidays, including an around the clock opening schedule beginning at 6 p.m. Thanksgiving Day.

Kohl’s will open its doors at 6 p.m. on Thanksgiving Day and remain open through midnight Friday, Nov. 28. The retailer will also offer a variety of omnichannel holiday services, including a daily “Today’s Deals” section on Kohls.com.