Media Advertising

Whole Foods Market might as well declare bankruptcy now judging from widespread media coverage of Walmart’s decision to sell roughly 100 organic dry grocery items under the Wild Oats brand.

Bumble Bee Foods has selected celebrity chef Doreen Colondres as the brand’s exclusive chef partner and brand ambassador. Colondres is a leading figure in today’s “Latin kitchen” movement and creator of the brand and website the Kitchen Doesn’t Bite.

L’Oréal Paris and the Melanoma Research Alliance, a private funder of melanoma research, have announced the launch of the “It’s THAT Worth It” campaign, a public health call-to-action that urges women of all skin tones to prevent melanoma by using sunscreen and to help save lives by supporting melanoma research for a cure.

ECRM compared retail circular advertising in March 2013 versus March 2014 and noted trends occurring across top retail chains. H.E.B. and Publix topped the charts in circular page change, with increases of 27.8% and 41.2%, respectively. The massive increase at Publix was attributable to the release of an additional circular this March (five versus four in 2013), while H.E.B. simply ran more pages in each of its five March circulars (eight to 12 pages each this year, as opposed to six to eight last year).

Menomonee Falls, Wis. -- Kohl’s Department Stores has debuted its new brand campaign, based on the word “Yes.” A 60-second commercial, featuring designer Vera Wang, unveils the “Yes” campaign using striking visuals and artists’ renderings of the letters “Y,” “E,” and “S.”

A new ad campaign from Kohl’s featuring several feel-good family spots positions the retailer as a destination where shoppers can find their “Yes.”

Maybelline New York has chosen model Marloes Horst to be the new face of the brand. Horst joins a roster of spokeswomen, including Christy Turlington and Emily DiDonato.

"Marloes embodies the Maybelline New York woman with her passion for makeup and her New York City energy and ambition," says Jerome Bruhat, global brand president of Maybelline New York.

Marshalls wanted to see how confident women are and asked 1,000 women if they have ever held themselves back due to a lack of confidence.

The retailer found that three out of four women (75%) have said no to an activity or opportunity due to lack of confidence. Marshalls enlisted the help of celebrity stylist Elizabeth Stewart and body language expert Dr. Lillian Glass to provide confidence boosting tips to help women say yes more often “in fashion and in life.”

Atlanta -- Footwear retailer Shoe Carnival on April 6 will launch its first integrated national advertising campaign in support of the spring season. The campaign accompanies the brand’s U.S. expansion and debuts a new tagline, "A surprise in store."

The Johnsonville Big Taste Grill has embarked on a nationwide tour that gives new meaning to the phrase, “mobile marketing.”