Media Advertising

Global confectionery, food and beverage conglomerate Mondelez International has promoted Dana Anderson to SVP and chief marketing officer.

Anderson will be accountable for the company's global portfolio of advertising, media and marketing partners and oversee the teams responsible for agency relations, brand equity, brand strategy, marketing capabilities, media and digital for the company's global and regional power brands.

Miller Lite is celebrating Hispanic Heritage Month with Danny Trejo and Richard Rawlings by making a $10,000 contribution to the ¡Adelante! U.S. Education Leadership Fund. The two celebrities will go head to head during a friendly beer sales competition slated to take place before the start of the Sept. 28 Cowboys game at AT&T Stadium in Dallas.

Skincare brand Olay has selected actress Katie Holmes as its first global brand ambassador. Holmes will represent the Olay global brand campaign “Your Best Beautiful.”

“I’m very excited to be the Olay Global Brand Ambassador,” said Holmes. “Olay is a brand I respect, trust and believe in. I love the products and message to women to never settle and put their best face forward, every day.”

Sequential Brands Group has selected actress Paula Patton as the new face and brand ambassador for Ellen Tracy.

Patton's role as brand ambassador begins this November when she will spearhead a global initiative to commemorate women's contributions during the last 65 years. The partnership coincides with seasonal collections and campaigns and extends throughout 2015.

The Skippy peanut butter brand is launching a multifaceted regional ad campaign — its first in more than five years and the first ever under Hormel Foods ownership.

After undergoing global positioning research for the Skippy brand, Hormel Foods decided to bring to life “the simple joy of eating peanut butter” across various brand platforms, from marketing to product innovations, and of course, in the new multimedia advertising campaign.

Canada’s leading food and drug retailer Loblaw Companies is highly regarded for its private label prowess and now its President’s Choice brand is the focus of the most ambitious marketing initiative ever.

Omnichannel investments are driving solid top line growth at Pier 1 Imports but having the opposite effect on profits as the company transitions to an integrated digital business model.

New research from an organization called the Luxury Institute found that half the executives in a recent survey are spending at least 30% of their marketing budget on digital methods with an even larger percentage concerned it isn’t enough.