-
Cracker Barrel spices up social advertising
Lebanon, Tenn. – Cracker Barrel Old Country Store is taking a decidedly new-fangled approach to promotion. The casual dining chain has enlisted Nashville-based advertising agency Redpepper to create a holiday-themed social marketing campaign. The promotion targets a younger, more social demographic with Facebook posts. Some posts in the campaign have received more than 10,000 interactions. -
Big Lots holiday spot wins Ad Age acclaim
It remains to be seen how Big Lots performed this holiday season, but the closeout retailer’s catchy and original television advertising drew accolades from industry experts.
In a recent piece in Ad Age, Big Lot’s holiday campaign “Nailed It” was singled out by writer Ken Wheaton as the top campaign of the season.
