Media Advertising

When Macy's kicks off the holiday shopping season with its traditional parade on Thanksgiving Day, the retailer will also be deploying social media to complement its holiday push.

The company earlier this year was one of the first retailers to launch Facebook video ads. On Thursday evening, Macy’s will roll out its next round of video ads, this time to coincide with its Black Friday weekend campaign.

New York - Macy's continues its aggressive social media push with the launch of online video ads on Facebook starting on Thanksgiving evening. The ads are part of the retailer’s Black Friday weekend campaign.   The ads will feature cartoon character SpongeBob SquarePants, who will also appear in the Macy’s Thanksgiving Day parade. They will target women age 21 and over.   

By Christopher Lester, Emma   If you’re like me, you might still be in denial over the date on the calendar. But it’s true: The holidays are well upon us. Yes, it’s the most wonderful time of the year. But let’s be honest: It’s also one of the most stressful times of the year, and the busiest to boot.  

Duluth, Minn. – Specialty fashion retailer Maurices has partnered with interactive video provider Zentrick to upgrade its "How to Wear It" and "What to Wear: Summer 2014" online video campaigns. By integrating interactive elements into six 'look'-inspired videos, Zentrick and Maurices logged 15.2% engagement and a 7.4% click-through rate (CTR).   

Hollywood, Calif. - Online and offline consumer conversations and recommendations account for 13% of consumer sales, on average, which represents $6 trillion in annual consumer spending. In higher price-point categories, word of mouth's impact is almost 20% of sales, according to a new study from the Word of Mouth Marketing Association (WOMMA).

Milwaukee, W.I. - Most shoppers believe that the best time to shop online for Black Friday deals is on Black Friday itself. However after examining data from the past two years, the staff of Black Friday site GottaDeal.com has determined that the best time to shop online is actually late Wednesday night into early Thursday morning.

New York -- During the 2014 holiday season, marketers will run more campaigns on Facebook than any other social network. According to new data from Experian Marketing Services, 49% of global marketers who run social-media campaigns will do so via organic Facebook posts, and 34% plan to use paid ads or boosted posts.