Media Advertising

The clever marketers at Jack Link’s have outdone themselves, creating a replica of Mount Rushmore out of meat snacks in New York City’s Columbus Circle.

Kellogg’s has teamed up with New York Times bestselling author, Emmy-nominated TV personality and board-certified emergency medicine physician Dr. Travis Stork in a campaign that touts the importance of breakfast and positions the brand as a valuable source of protein grains.

The company plans to promote various cereal brands such as All Bran, Frosted Mini-Wheats, Raisin Bran and Special K Original by pointing out how much protein and other essential nutrients can be found in one serving plus one cup of skim milk.

Although comparable-store sales at Fred’s declined slightly in May, the company said sales strengthened in the last week of the month thanks to the first ad in its new marketing and branding program, designed to increase traffic and heighten customer awareness of category diversity.

The company’s total sales for the month stayed flat at $151.9 million, compared with $152.3 million in May last year. Comparable-store sales for the month declined 0.4% compared with a 0.5% decrease in the same period last year.

Skechers Performance Division has signed seven-time PGA Tour champion Matt Kuchar — currently ranked fifth in the world — as the first brand ambassador for the Skechers GOgolf line.

The multiyear partnership will feature Kuchar in a global advertising campaign that covers TV, print, digital and outdoor mediums. The company will also collaborate with Kuchar on a namesake signature shoe line.
 

Dublin, Ohio - The final installment of Wendy's first-ever digital short film, "L'Estrella de la Toscana" – The Star of Tuscany, featuring the new Tuscan Chicken on Ciabatta sandwich, premiered this week on Wendy's Facebook Page and YouTube channel. To promote the sandwich, Wendy's created a three-part video series that gives homage to dramatic Italian cinema of the 1960s.

Throughout April and May, Wendy's asked consumers to be its screenwriters by submitting captions on social media to subtitle the Italian-dialogue video.  

New York -- Jo-Ann Fabric and Craft Stores named Jim Wright as senior VP of marketing and advertising, and Megan Featherston as senior VP of merchandising.

Wright has served in multiple marketing leadership roles at national retail brands. He was most recently senior VP of marketing at Express where he was responsible for their brick-and-mortar and e-commerce advertising and marketing strategies.

Destination XL Group has named Peter H. Stratton Jr. as SVP, CFO and treasurer, effective June 1. Stratton replaces John E. Kyees, who was serving as interim CFO, and will report to president and CEO David Levin.

Stratton has been serving as the company’s SVP of finance, corporate controller and chief accounting officer since Sept. 2009. He joined the company in June of the same year as VP of finance.

Savvy consumer packaged goods and retail marketers already know the value of leveraging social media to drive sales and now Twitter has equipped them with a new tool to more effectively engage shoppers.

The social media platform recently introduced a new creative ad unit called the “Website Card” which enables advertisers to perform the neat trick of surfacing Web site content within a Tweet. Doings so allows advertisers to then drive traffic to any page of their site such as a specific product page, relevant blog post or notworthy review.

Welch's has appointed Tom Dixon as chief marketing officer. Most recently, Dixon was VP and GM for the Schwan Food Company’s frozen pizza division.

“As a family-farmer owned business, Welch’s has been delivering the goodness of the grape to adults and children alike for generations,” said Dixon. “I’m excited to become part of this iconic brand with such a rich heritage and a portfolio of family favorites. I’m looking forward to continuing Welch’s tradition of bringing consumers nutritious and delicious products.”

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.