Levi’s launches omnichannel promotional campaign

San Francisco – The Levi’s brand is launching a new omnichannel global brand campaign, "Live in Levi's," developed out of a creative collaboration with FCB (Foote, Cone & Belding) and The House Worldwide.



A social film showcasing the stories of people and products related to the Levi’s brand will launch in early August. In addition, a TV and cinema spot will begin running in late July. Featured taglines such as "For everybody who's not just anybody" and "Look good on your way to what's next" are at the center of the campaign. In August, fashion, music, sports and culture print outlets will show the new fall 2014 collection. Outdoor creative will begin running in late July in key markets including: New York, San Francisco, London, Paris, Berlin, Shanghai, Hong Kong, Mexico City, Mumbai and Tokyo.