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Overstock and Jill Rappaport team up to promote pet adoption


In an effort to find homes for pets through its new pet adoption service, online retailer has launched a new video featuring animal advocate Jill Rappaport.

Rappaport is a former “Today Show” correspondent, reporting on entertainment for 17 years before turning her attention to animal issues with her segment “Bow to Wow,” which gave shelter dogs a makeover.

“Jill has done so much great work in the way of rescuing animals,” President Stormy Simon said. “She is enhancing our pet adoption service by shining a brighter light on all of the pets that are in need of a good home.”

She kicked off her partnership, “Jill Rappaport: Shop and Adopt” by filming a trip to the Humane Society of Utah. Soon, the website will launch the Shop and Adopt store page, which will feature products that Rappaport has curated. All this is aimed at promoting’s pet adoption service, which launched in March and allows potential pet owners to find animals in shelters near them, filtering them by age, gender, and breed.

“'s pet adoption service has been a great asset for us in connecting people looking to adopt a pet to the animals in our shelter," Jamie Usry, director of development at the Humane Society said.

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