Media Advertising

New York - ATGStores.com, an independent, wholly owned subsidiary of Lowe’s, has increased conversions by 14% with customized product videos from Treepodia. This represents a 5.5 times ROI based on the increase in sales.

ATGStores.com carries a selection of lighting, furniture, hardware, plumbing and home décor. The retailer had created its own “how-to-videos” to help customers with their own projects but wanted to create product videos on a large scale.

As more retailers increase their sponsorship of gay pride events, Macy's is investing in LGBTQ Pride Month with an exclusive offering of in-store events, parades, commemorative advertising and promotions.

After reporting disappointing financial results for the first quarter, the Fresh Market can use all the help it can get in communicating its value proposition to shoppers.

So it may not come as a surprise that the grocery chain has selected a new advertising agency to drive growth going forward. The Fresh Market announced that its new agency, Zimmerman, will conduct strategic planning, creative services, brand activation, media planning & buying (traditional and digital), internal campaign development and social media activation for the company.

Macy’s is out to prove that bigger is better again this July 4 by sponsoring a fireworks display so massive that barges positioned at two locations on the East River in Manhattan are required to launch 40,000 shells.

The 39th annual pyrotechnic extravaganza is scheduled to last 25 minutes and be seen live by an estimated three million people from viewable locations along the shorelines of Manhattan, Queens and Brooklyn.

One of Macy’s most glittering promotional events will be back this Fourth of July, and it will be bigger and bolder than ever.

Macy’s and New York City Mayor Bill de Blasio announced this week that Macy’s will once again sponsor the nation’s largest Independence Day pyrotechnic display. This year Macy's is expanding the event to two locations. The show will begin at approximately 9:20 p.m. and dazzle the shorelines of Manhattan, Queens and Brooklyn.

Smart & Final is launching a new marketing blitz that puts its use of punctuation front and center.

The rollout will include print, radio, television and outdoor advertising in select markets and digital outreach now through July 3. The new campaign aims to tell the story of what the value-oriented food and staples retailer has become through its growth initiatives and will highlight the company's heritage.

Commerce, Calif. -- Smart & Final launched a new branding campaign, which will place the ampersand ("&") -- already in the 144-year old company's name -- front and center to showcase the company's relationship with both its customers and the communities it serves.

New York - Digital ad spending in the U.S. will total $58.61 billion this year, and retailers' ad outlays will comprise 22% of that figure, or $12.91 billion, by far outpacing all other U.S. industries. According to new figures from eMarketer.

Retailers will spend nearly twice as much as any other industry on mobile advertising in 2015, and the sector's $6.65 billion will represent 23.2% of the $28.72 billion that advertisers in the U.S. will spend to reach consumers on mobile devices this year.