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  • Study: Retailers boost holiday paid-search spending

    San Francisco - Compared to the 2012 and 2013 peak shopping seasons, paid search spending began to rise nine days prior to Thanksgiving in 2014, four days earlier than the years prior. According to data from predictive marketing technology provider Kenshoo, not only has the shopping season been extended in 2014, but retailers are investing more budget into their paid search campaigns this year than ever before. 

  • Shoe Carnival on right path in Q3

    Improved e-commerce and marketing strategies are among the reasons Shoe Carnival President and CEO Cliff Sifford cited for the company’s increase in same store sales.

  • Saks creates holiday wonderland on Fifth Avenue

     

    New York — Saks Fifth Avenue flagship on Manhattan’s Fifth Avenue has unveiled its holiday windows along with a dramatic light display that encompasses the entire façade of the iconic buiding.  

  • Analysis: RadioShack pulls out the stops as it heads into holidays

  • Dick’s looks to score with hoops tourney

    Basketball season is just now getting underway but next spring when top high school teams square off at a tournament in New York Dick’s Sporting Goods will be there as title sponsor of the event.

    For the second consecutive year, Dicks will serve as title sponsor of the event to be held April 2-4, 2015 and televised on ESPN networks.

  • Macy’s launching online video ads on Facebook

    New York - Macy's continues its aggressive social media push with the launch of online video ads on Facebook starting on Thanksgiving evening. The ads are part of the retailer’s Black Friday weekend campaign.   The ads will feature cartoon character SpongeBob SquarePants, who will also appear in the Macy’s Thanksgiving Day parade. They will target women age 21 and over.   

  • Macy’s to parade Facebook ads on Thanksgiving

    When Macy's kicks off the holiday shopping season with its traditional parade on Thanksgiving Day, the retailer will also be deploying social media to complement its holiday push.

    The company earlier this year was one of the first retailers to launch Facebook video ads. On Thursday evening, Macy’s will roll out its next round of video ads, this time to coincide with its Black Friday weekend campaign.

  • Tech Guest Viewpoint – Surviving the Holiday Season, Week by Week

    By Christopher Lester, Emma   If you’re like me, you might still be in denial over the date on the calendar. But it’s true: The holidays are well upon us. Yes, it’s the most wonderful time of the year. But let’s be honest: It’s also one of the most stressful times of the year, and the busiest to boot.  

  • Maurices launches interactive shoppable video

    Duluth, Minn. – Specialty fashion retailer Maurices has partnered with interactive video provider Zentrick to upgrade its "How to Wear It" and "What to Wear: Summer 2014" online video campaigns. By integrating interactive elements into six 'look'-inspired videos, Zentrick and Maurices logged 15.2% engagement and a 7.4% click-through rate (CTR).   

  • Study – Best online Black Friday deals on Wed. night

    Milwaukee, W.I. - Most shoppers believe that the best time to shop online for Black Friday deals is on Black Friday itself. However after examining data from the past two years, the staff of Black Friday site GottaDeal.com has determined that the best time to shop online is actually late Wednesday night into early Thursday morning.

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