Media Advertising

Politics can make for some strange bedfellows.   Donald Trump’s campaign is reportedly using American Apparel to manufacture some of its campaign apparel merchandise, according to Fortune.  

Walmart Canada has begun following through with a June announcement it would gradually stop accepting Visa payments.   On June 11, the retailer issued a release stating it would stop accepting Visa payments across Canada, starting July 18 at stores in Thunder Bay, Ontario. Multiple media reports indicate that as of July 18, Walmart Canada is no longer taking payments via Visa-branded cards at three stores in Thunder Bay.  

Urban Outfitters, which has a history of selling products that can sometimes cause offense (at least to some consumers),  has entered the presidential debate.   The chain is offering a range of merchandise criticizing Donald Trump, Bloomberg reported, including  a book of Trump quotations styled to look like Chinese communist leader Mao Zedong’s Little Red Book.   

A shift in the timing of a major holiday was cause for celebration at home furnishings retailer Havertys Furniture Companies Inc.   Sales in the second quarter of fiscal 2016 at Havertys rose 4% to $194.8 million, from $187.7 million the same period a year earlier. Same-store sales increased 2.8%. Written total and same-store sales for the second quarter both rose 6%.  

Everyone knew Amazon Prime Day was coming, now we know when and how.   Amazon will host its second annual summer sales blitz, known as Prime Day, on July 12. The online giant created the mega-shopping event, aimed at members of its Prime loyalty program, last year. It was held on July 15 and marked the retailer's 20th anniversary. Amazon said the event broke sales records that it previously set during Black Friday 2014.  

You only get one chance to make a first impression, and retailers are applying this truism to their email marketing efforts.   According to a survey of 150 retail clients by email marketing technology provider Campaigner, 39% of respondents say that the first email content new subscribers see from their brand is a thank-you-for-subscribing message. This approach seems to be working, as almost 50% of respondents report that 21% or more of new subscribers engage with such welcome emails.  

Although Amazon poses a major holiday sales threat, there are steps retailers can take to produce a merry season.   According to a new survey of 1,500 U.S. consumers by marketing platform provider Signal, 42% of respondents said Amazon will be their primary holiday gift destination. Consumers who use Amazon do so because it is easy (50%), because they are Prime members (36%), and because they like the product reviews and recommendations (29%).  

The current school year is just ending, but consumers are already looking ahead to the fall.

According to a new survey of 300 U.S. adults who plan on leading their families’ back-to-school shopping efforts from social engagement firm CrowdTap, blogs and social media conversations rival traditional advertising formats (e.g. magazine circulars and TV ads) when it comes to what drives back-to-school purchases.