Media Advertising

Photo: Courtesy of Kmart/Wendy Williams poses during recent a Wendy Williams Show taping at Kmart where the retailer announced the Bluelight Specials are back.

Kmart is hoping that bringing back a 50-year-old marketing strategy will ignite a new sales push online and in stores.

Ulta Beauty is not only “Ultra-beautiful,”  according to television personality Ellen DeGeneres, it’s also “Ultra-generous.”

Capping off a partnership during the month of October with DeGeneres to raise awareness and funds for breast cancer research, Ulta CEO Mary Dillon appeared on the popular talk show and presented the host with a $2 million check made out to the Breast Cancer Reseach Foundation.

Target has an aggressive new plan to lure shoppers this holiday season that includes free shipping on all orders and a new international website.

The plan is part of Target CEO Brian Cornell’s efforts to restructure the company and revamp its digital and in-store offerings. Free shipping starts Nov. 1 and ends Dec. 25.

Big screen actors and television personalities made smoking cool for generations of Americans. Now produce marketers and retailers hope a new deal with Hollywood can have the same effect on fruits and vegetables.

Bloomfield Hills, Mich. -- Taubman will celebrate the launch of “The Peanuts Movie” with a family-friendly holiday experience being offered exclusively at 10 of its shopping centers across the U.S. from Nov. 6 through Dec. 24.

Regional department store retailer Belk Inc. is using social media to make the holidays a little more fun and rewarding for its shoppers.

Regional department store retailer Belk Inc. is using social media to make the holidays a little more fun and rewarding for its shoppers.

North Carolina-based Belk, which operates about 300 stores, has teamed up with digital marketing solutions provider HelloWorld for the return of the Santa Baby sweepstakes, now in its second year. In an effort to increase mobile opt-ins and ultimately boost brand awareness and consumer engagement, Belk and HelloWorld are allowing customers to create personalized e-cards, gifs, and TV spots.

REI has shocked the retail industry — and shoppers — with its decision to lock its doors on one of the biggest and most profitable shopping days of the year.

The retailer says it will be closed not only on Thanksgiving Day but also on Black Friday. REI.com will operate as normal on Thanksgiving. On Black Friday, REI.com will have a black takeover screen encouraging people to get outside. Customers will still be able to view product and make a purchase on Black Friday, but the order will not be processed until Saturday.

It won’t impact retailers’ bottom line as much as the new Buy Now button, but Twitter is continuing its evolution into more of a sales-oriented digital platform.

Twitter is testing a new feature called “Promoted Moments,” which builds on its Moments offering that was launched at the beginning of October. Twitter Moments allows users to click on a special tab and view a curated list of stories considered to be the “best” on Twitter.