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Media Advertising

  • Study: Marketers still rely heavily on email promotions to drive revenue

    Email remains the go-to strategy for retailers to grab their piece of the digital pie — yet efforts don’t always meet their shoppers’ needs.   Three-fourths (76%) of marketers said they rely heavily on email promotions to drive revenue, and one-third said more than half of all emails sent include a promotion or discount, according to a new survey from Coherent Path.  
  • HSN’s new beauty program goes multichannel

    HSN’s feature, “The Beauty Spy,” uses social media to introduce shoppers in the United States to new, emerging and exotic beauty trends. Now it is coming to the small screen.   The program, which can be seen on HSN’s social media platforms, including Facebook, Instagram and SnapChat, will become a monthly program appearing exclusively on HSN — a move that will deliver a multi-platform experience to viewers.  
  • Another sporting goods retailer calling it quits

    It’s closing time for MC Sports.   The chain, which filed for Chapter 11 bankruptcy protection on Feb. 14, is closing all 66 of its stores across the Midwest. A joint venture between Tiger Capital Group and Great American Group is conducting the going-out-of-business sales, which are now underway.  
  • Trump - Nordstrom controversy heats up — is TJX next?

    Nordstrom’s decision to stop carrying the Ivanka Trump brand continues to generate controversy.      On Thursday, Kellyanne Conway, counselor to the president, endorsed the first daughter’s products during an appearance on the television show, “Fox & Friends,” saying, “Go buy Ivanka’s stuff … It’s a wonderful line. I own some of it. … I’m going to give a free commercial here. Go buy it today. You can find it online.”  
  • Tiffany CEO out

    On the heels of disappointing financial results, Tiffany & Co. said that Frederic Cumenal has stepped down as CEO, effective immediately.    Cumenal, who had run the company since April 2015, is being succeeded on an interim basis by chairman and former CEO Michael Kowalski, while the company searches for a permanent replacement.    
  • Pinterest expands ‘search advertising’

    Pinterest is taking its search program to the next level.   The social media site now offers Search Ads, a feature that enables retailers to run ads as “pinners” type keywords into the search bar. The program, which started as a limited test, is now comprised of a full suite of features, including keyword and shopping campaigns that are shown in search results, as well as new targeting and reporting options, Pinterest’s head of global sales, Jon Kaplan, said in the company’s blog.  
  • Here’s one company not singing the holiday blues

    EBay Inc. reported its fourth consecutive quarter of sales gains amid a successful holiday, which saw it run its first-ever U.S. television commercial.     The online marketplace said that sales for the fourth quarter rose 3% to $2.4 billion. Net income rose to $5.94 billion, fueled by a $4.6 billion income tax benefit.  
  • Americans pull back Super Bowl spending

    American consumers are ready to celebrate the Super Bowl, but they don’t plan on spending as much as they did last year.      Consumers will spend an average of $75 for a total of $14.1 billion as an estimated 188.5 million watch the Atlanta Falcons face the New England Patriots in Super Bowl LI on February 5, according to the National Retail Federation’s annual Super Bowl Spending Survey conducted by Prosper Insights & Analytics.  
  • Target names new chief marketing officer

    Target has made a key addition to its executive team.    The discounter has promoted Rick Gomez to the position of executive VP and chief marketing officer, effective Jan. 29. Gomez, currently senior VP of brand and category marketing, has been with Target since 2013. He replaces Jeff Jones, who left Target last summer to become president of Uber.   
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