Rakuten optimizes ad campaigns with AIA shopping platform that offers cash back and rewards is launching a new advertising offering that leverages AI to enhance campaigns. Sephora collaborates on streaming promotional docuseriesSephora U.S. is reaching out to consumers via a three-part documentary on a major streaming platform that examines the links between beauty and music. Albertsons opens retail media network data with API, partnership The retail media arm of Albertsons Companies Inc. is making it easier for CPG participants to measure campaign results. Hy-Vee adding digital TV to retail media network infrastructure Regional Midwest grocery/convenience chain Hy-Vee Inc. is providing a new messaging format for in-store brand advertisements. Domino’s partners with Netflix for ‘Squid Game’ promotion The world’s largest pizza retailer is integrating its new marketing campaign with a hit series on a leading streaming platform. Walmart completes $2.3 billion Vizio acquisition Walmart Inc. has closed its $2.3 billion purchase of smart TV maker/streaming platform provider Vizio. Levi Strauss considers sale of Dockers brand Levi Strauss & Co. may put its ailing Dockers brand on the selling block. Simon targets Gen Z with influencer campaign Simon wants to meet Gen Z shoppers – and their moms – at its shopping centers. How football is becoming the latest retail promotional season Increasingly, retailers are building special omnichannel campaigns around a time of year sacred to many Americans – football season. JCPenney enlists Shaq, Martha Stewart to host Prime Video promotions Throughout the football season, JCPenney will be announcing special limited-time offers on Prime Video NFL broadcasts, with help from some famous partners. First Previous 2 3 4 5 6 Next Last
