Sephora collaborates on streaming promotional docuseries
Other significant efforts by Sephora to reach consumers using innovative methods include its annual immersive “Sephoria" event. Previously held in 2018 and 2019 as a live, ticketed event and in 2021 and 2022 as only a virtual experience, the 2023 edition of Sephoria marked the first time it was held in a hybrid format, with a live, paid ticketed event in New York City and as a free global virtual experience in select markets.
In-person 2024 Sephoria events took place in Atlanta, Paris, Shanghai, Rio de Janeiro and Dubai. The events featured surprise guest appearances, social content opportunities, and swag as well as a dedicated spotlight on Sephora’s "We Belong" campaign of inclusion.
[READ MORE: Immersive Sephora beauty event features new theme and destination]
Sephora operates more than 600 stores across the Americas, as well as more than 850 store-in-store locations in the U.S. via a long-term strategic partnership with Kohl’s.