Primark launches first U.S. brand campaignPrimark, which traditionally has relied on word of mouth brand recognition, is making a big marketing push in the United States. Best Buy’s new strategy includes AI, holograms, reimagined stores and more Best Buy is launching a new strategy as its looks to revive sales and leverage innovations such as AI to help provide more personalized experiences and tech help for customers. Study: Consumers split on when to start holiday shopping Consumers are conflicted about saving and spending ahead of the upcoming holiday season. Ikea pops up in Times Square with innovative billboard Ikea U.S. has taken over New York City’s Times Square with a larger-than-life 3D billboard. Etsy focuses on creativity of sellers with new standards, campaign Etsy Inc. is refocusing on its original mission to serve as an online marketplace for unique, handmade, and/or vintage items. Lowe’s adds in-store audio ads to retail media network Lowe’s Companies Inc. is expanding the ways advertisers can target its in-store shoppers. Toys “R” Us creates history-making promotional film with generative AI Toys “R” Us is in a first with its new brand film. Amazon in AI partnership to help brands measure ad performance Amazon is collaborating with an artificial intelligence-enabled market insight platform to measure the sales impact of ads across multiple retailers. Consumers' preferences towards holiday promotions include... Advertising is a key part of retailers’ holiday promotions, but consumers have several preferences about how and when they receive them. Instacart enables shoppable YouTube ads for CPG brands Instacart is extending its first-party retail media data to YouTube. Albertsons adds new channel to retail media network Albertsons Cos. is providing advertising partners more touchpoints to reach its customers. JLL: Celebrity restaurant openings show no signs of slowing down In the crowded restaurant sector, having a backer with a famous face can help cut through the clutter. First Previous 3 4 5 6 7 Next Last
