Media Advertising

Fort Worth, Texas -- RadioShack Corp. said Thursday it has selected Grey New York as its lead advertising agency of record, concluding a review process that first launched last November.

"We're thrilled for the opportunity to collaborate with this team as we continue transforming our brand, with a sharp focus on building consumer awareness of our wireless offering and driving traffic into our stores," said Jim Gooch, president and CEO of RadioShack Corp.

A short video on the Bullseye View section of Target’s Web site feature new chief marketing officer Jeffrey Jones sharing his views on leadership, social media, partnership and what makes a successful CMO. The video is only one minute and 49 seconds long, but it is worth a gander and is also noteworthy from a communications standpoint as it is a great way for a company to expose a highly anticipated new hire to the marketplace, investors and its own employees. Click here.

Jeffrey Jones hit the marketing world’s equivalent of the lottery by landing the top marketing job at Target, a company with a well deserved reputation for clever campaigns and innovative brand activation strategies that will spend an estimated $1.4 billion on advertising this year. What more could a marketer ask for?

PLESANTON, Calif. — Safeway has partnered with singer/songwriter Avril Lavigne for a new, exclusive video to support its annual Support for People with Disabilities fundraising campaign to benefit Easter Seals, Special Olympics and an array of organizations that help people with disabilities live fuller, more independent lives.

Los Angeles -- Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.

Conducted between July 2011 and January 2012, PhaseOne's social media engagement study looked at 75 top brands across six vertical markets and analyzed the social media engagement of more than 20 top brands.

ST. PETERSBURG, Fla. — Take a universal story, aim it toward a teen audience and have Kristen Stewart (of "Twilight" fame) as the star, and you have a recipe for a potential blockbuster. That is exactly what it is happening with "Snow White and the Huntsman," which also stars Oscar winner Charlize Theron, and HSN is getting in on the action by partnering with Universal Pictures to offer exclusive collections inspired by the film.

ST. PETERSBURG, Fla. — "Desperate Housewives" star Eva Longoria will debut her second fragrance, EVAmour by Eva Longoria, on HSN, HSN.com and HSN Mobile on March 29.

"EVAmour will become a personal scent for women who are confident, beautiful, sexy and intelligent...just like the HSN customer," said Longoria. "I know how I feel when I am wearing it and I wish every woman to feel that same sense of sexiness and power."

WASHINGTON — The National Retail Federation has named Ellen Davis SVP and executive director of the NRF Foundation, the education and research arm of NRF.