Media Advertising

New York -- StoreBoard Media announced Tuesday that its licensee, StoreBoard Media Canada, has added Staples Canada and Zellers to its in-store billboard network, which offers marketers an opportunity to advertise their brands on security pedestals located at entranceways and in other high-traffic areas of stores.

The pair of agreements will add nearly 4,000 security pedestals to the StoreBoard Canada network.

MENOMONEE FALLS, Wis. — Olympic gold medalists Dara Torres (swimming), Mia Hamm (soccer) and Lindsey Vonn (skiing) will star in Kohl's latest marketing campaign. Debuting on March 19, the new campaign titled “Shop to Win,” follows each of the three female athletes as they experience Kohl’s extensive fashion assortment, world-class brands and incredible value, the company said in a press release. It is the first time Kohl’s has used Olympic athletes in its marketing efforts.

The 7% same-store sales increase Target reported in February was achieved with only a slight bump in promotional activity, according to the latest monthly data from research firm Market Track. Conversely, the number of ad pages that such competitors as Walmart and Kmart ran increased at twice the rate as Target, while Kohl’s and Macy’s declined. To view Market Track’s recap of February promotional activity at Target and other top retailers, click here.

ST. PETERSBURG, Fla. — Celebriy Chef Curtis Stone will debut his Kitchen Solutions line March 16 to 17 on HSN. Stone will appear live on HSN during a special one-hour preview at 1 p.m. (EDT) on March 16 and throughout the day on March 17 as part of the multi-channel retailer's "24 Hour HSN Cooks Event."  

New York City -- A Tuesday report by Mobile Commerce Daily said that Victoria’s Secret is furthering its m-commerce initiative by running mobile commerce-enabled ads that allow consumers to shop directly from their handsets no matter where they are.

The ads are running within Us Weekly’s mobile site.

Two different ads encourage consumers to tap on the ad to be redirected to the company’s landing page, where they can shop the advertised promotions.

By Laura Marriott, CEO, NeoMedia Technologies, [email protected]

BENTONVILLE, Ark. — Sam's Club is taking its promotion of health-and-wellness solutions further by launching its own branded, bimonthly magazine.

Santa Monica, Calif. -- Branding agency The Richards Group said Wednesday that, on behalf of client H-E-B Grocery Co., it has selected production company King and Country to create six new spots featuring a mixture of kids, family pets, animated typography, and the red and white colors from H-E-B's logo.

The first of the 15-second spots debuted Wednesday in targeted TV and cable outlets and on HEB's social media channels, including www.YouTube.com/HEB.