Lady Gaga to launch new album with a performance sponsored by Westfield

Lady Gaga fans can get access to a digital streaming of her performing her new album, Love For Sale, through a hookup provided by mall operator Westfield.

On Sept. 30, a virtual and physical audience will hear the songstress sing classic jazz tunes such as “Night And Day,” “So In Love,” and yes, “Love For Sale” from the album recorded with Tony Bennett that goes on sale Oct. 1. Fans can register at live.westfield.com.

The show will be broadcast at Fan Zones in 21 Westfield centers across the United States and Europe, among them Westfield Century City in Los Angeles and Westfield Garden State Plaza in New Jersey.

“I love singing jazz music and am very excited for everyone to hear my new album with Tony Bennett,” Lady Gaga said. “I am grateful to Westfield for helping bring me and my performance to my fans across the world even when I can’t travel to them.”

Jurgen Grebner, an executive VP at Gaga’s label, Interscope Records, called the event unique.

“The collaboration is a first for us where fans will be able to be part of Lady Gaga’s performance of jazz classics through the intimate streamed event, 

or at Fan Zones in 10 different countries, truly bringing audiences together across the globe.”

Westfield maintains that its international destinations attract 1 billion consumers a year, providing retailers, artists, and brands a global platform to host live-streamed events, experiential activations, pop-up stores, and 360 media campaigns.