Survey: In-store grocery ads convert to purchases for many consumersGrocery shoppers appear to be more receptive to in-store ads than ever. Foot Locker debuts basketball-focused 'Hoops Lives Here' platform, ad campaignFoot Locker is putting basketball stars front and center for its latest ad campaign. Survey: More than 70% of consumers say streaming is default watching method Streaming has overtaken traditional cable as the primary media viewing method for consumers – changing how retail advertisers interact with audiences. Kroger expands in-store screen advertising to alcohol The Kroger Co. is building upon its in-store digital advertising capability in a new category. Walmart brings shoppable ‘WhoKnewVille’ holiday campaign to new channel Walmart’s immersive Dr. Seuss-inspired holiday promotion is enabling purchases via a popular streaming TV platform. Shoppers warm up to sponsored ads Advertisers and retail media networks have some good news as the holiday shopping seasons approaches. Albertsons extends retail media network via new partnership Albertsons is expanding the accessibility of its customer base to advertisers. Kroger debuts managed service offering for retail media advertisers The Kroger Co. is launching a suite of managed services to assist advertisers on its retail media network that don’t have dedicated programmatic teams. EXCLUSIVE Q&A: JCPenney promotes brand offerings with ‘Real Big Deals’ JCPenney is launching the third installment of a seasonal campaign called “Real Big Deals” that is integrated with the new NFL pro football season. Pinterest makes ads shoppable for CPG partners CPG companies promoting their products on Pinterest have a new option to drive direct purchases. 1 2 3 4 5 Next Last
