Loyalty Marketing

Another week and another full page ad in Target’s circular touting the REDcard Rewards program launched last fall. Nothing unusual about that right? The 5% savings program has been promoted heavily since its arrival last October to the point where it is impossible to look anywhere in a store and not seen 5% Rewards signs.

Corpus Christi, Texas -- La Palmera shopping center, located in Corpus Christi, Texas, said it has launched a new smart phone application designed for all smart phone platforms, including Android, Blackberry and iPhone.

The new app, in development since September 2010, officially launched with a La Palmera Facebook posting to its 6,600 fans.

BENTONVILLE, Ark. -- Walmart announced that it is offering 20,000 free tickets to the America I AM: The African-American Imprint tour, of which Walmart is a presenting sponsor. America I AM, a four-year touring exhibition that celebrates nearly 500 years of African-American contributions to this country, will make its Washington, D.C. debut at the National Geographic Museum on Feb. 2.

MINNEAPOLIS -- Best Buy announced that it is helping consumers get ready for the Super Bowl by offering deals on Samsung products in stores and online through Feb. 5. 

Best Buy's deals include:

MINNEAPOLIS – Target announced that on Feb. 2 it will celebrate the opening of the newly renovated library at the George Peabody Elementary School. The renovation was made possible with the help of The Heart of America Foundation and the NFL Players Association.

HOFFMAN ESTATES, Ill. -- Kmart announced that it is teaming up with comedian Steve Harvey for its Share the Word campaign celebrating Black History Month. According to the company, this year's installment of the Share the Word program was designed to spotlight the unique bonds found in black communities that have historically driven the progression of African-Americans.

If ever there were a case of turning lemons into lemonade, the Toys“R”Us exchange program is it. Billed as the “Great Trade-In” event, the program is positioned as a child safety initiative that enables customers to bring in used products in exchange for a 25% discount on a new item.

Washington, D.C. -- The National Retail Federation welcomed President Obama’s recognition of the importance of the retail industry to job creation in Tuesday night’s State of the Union address, and pledged to work with the White House on initiatives to promote continuation of the nation’s economic recovery.