BJ's touts low-cost healthy offerings

NATICK, Mass. BJ's Wholesale Club is promoting itself as the smart solution for price-and-health-conscious consumers. The company is touting its savings on organic and natural food selections such as a six pack of Stonyfield Farms 10 oz. Organic Smoothies which costs $6.99 at BJ's, versus $10.14 at the supermarket.

"We believe our organic foods and natural meat and poultry provide the exceptional quality our members have come to expect at a price they can afford," said Laura Sen, president and coo of BJ's Wholesale Club. "These two categories are growing exponentially and are on a pace that is outgrowing other product categories."

Sen reiterated the organic and natural food selection at BJ's is undergoing continuous expansion. "With the popularity of items like 100-calorie packs and flavored waters, consumers continue to show that products related to health and fitness are extremely important to them," said Sen. "We take pride in being able to provide our members with additional organic and natural food selections on a regular basis."