Dick's becomes official Little League sponsor

PITTSBURGH Dick's Sporting Goods reported that it is now the Official Sporting Goods Retailer of Little League Baseball and Softball. According to the company, this sponsorship will give Dick's Sporting Goods the ability to work directly with leagues and coaches in a number of ways, including discount coupons for all Little League teams, equipment donations and a variety of in-store events, such as player registrations and instructional clinics.

"With its long history of giving children the opportunity to learn important life lessons, have fun and be active, Little League exemplifies everything that's great about sports," said Jeffrey Hennion, evp and chief marketing officer of Dick's Sporting Goods. "We're proud to work with such a fine organization and their outstanding efforts on and off the field."