Survey: Mother’s Day Spending Expected to Equal ’07

Washington, D.C. Consumers plan to spend about as much on Mother’s Day shopping this year as they did in 2007 despite higher gas prices and other economic woes, according to a survey by the National Retail Federation (NRF).

The NRF survey showed consumers on average are going to spend $138.63 on Mother’s Day shopping this year, a drop of less than 1% from last year ($139.14).

While fewer consumers plan to make jewelry their gift of choice this year (29.7% compared to 32.8% in 2007), they’re expected to spend $2.7 billion in the category.

Consumers are also projected to spend $3 billion on dinners and brunch, $2 billion on flowers, $1.4 billion on clothing and $1.2 billion on consumer electronics such as digital photo frames and cameras.