L.L. Bean implements free-shipping policy

FREEPORT, Maine — L.L.Bean announced that, effective March 25, it will offer free standard shipping to all United States and Canadian.

“We tested free shipping offers with no minimum purchase for several months and the customer response was overwhelming,” said Chris McCormick, president and CEO, L.L.Bean. “Our customers want and value free shipping. It’s our opportunity to offer free shipping for all U.S. and Canadian customers with no minimum purchase, no end date, no conditions -- guaranteed.”

L.L.Bean had recently offered free shipping with no minimum purchase as a limited time promotion, and as an ongoing benefit to L.L.Bean branded Visa Card members. With the implementation of free shipping to all U.S. and Canadian customers, L.L.Bean increased the benefits for its Visa Card members by doubling rewards on everyday purchases made with L.L.Bean Visa Cards. L.L.Bean Visa Card members will earn 1% everywhere Visa is accepted and 3% on L.L.Bean purchases in addition to additional member benefits such as free monogramming and free returns.