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Kenmore launches online reality series


HOFFMAN ESTATES, Ill. -- Kenmore announced that it has launched an online reality series, "So You Wanna Be a Designer."

For six weeks the reality show will stream live on Kenmore's Facebook page to show budding designers at work, making their dreams a reality. Through the series, contestants will learn how to navigate the barriers of entering the design world: how to create and launch a brand, and how to price, present and promote designs successfully, among other things.

"Kenmore has long been on the leading edge of innovation, value and dependability. As our customers' needs have evolved, we've worked to create products that meet those needs," said Scott Freidheim, EVP Sears Holdings and president Kenmore, Craftsman and DieHard. "Our ability to engage with customers as they desire has also progressed. Today, we are increasingly leveraging technology and online social networks to engage with customers. This Kenmore Live Studio initiative is a first of its kind and we're excited to be able to give a deserving designer the opportunity to realize their dream of breaking into the design industry through this reality series."

The winner of the series will take home a$20,000 cash prize and an innovative Kenmore Elite laundry pair.

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