Alliance Data’s LoyaltyOne business signs agreement with The Children’s Place

Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich, announced that its Canadian coalition loyalty business has signed a national agreement with The Children's Place Retail Stores.



The agreement provides for The Children's Place to participate as a national sponsor in the Canadian Air Miles Reward Program and issue reward miles across Canada. Previously, The Children's Place launched a seven-month Air Miles pilot initiative in Alberta and British Columbia.



Building on the success of the pilot program in its 27 Western Canadian stores, The Children's Place will now offer Air Miles reward miles at more than 100 stores in nine Provinces including British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia and Prince Edward Island, effective April 1.