Loyalty Marketing

Washington, D.C. -- Applied Predictive Technologies (APT) announced that Chico’s FAS has signed an agreement to license APT’s Test & Learn Management System.

Chico’s chose the solution after a pilot project which examined a range of the retailer’s promotional strategies. Using the Test & Learn approach during the pilot, Chicos’ gained valuable insights that helped it better understand its customers’ behavior.

It is hard to overstate the significance of Target’s entry into Canada in terms of the impact it will have on the company’s growth and the marketplace overall. You would have to go back to 1992 and Walmart’s acquisition of 122 Woolco stores to find an event of similar magnitude, and even that deal comes up short compared with Target’s plans to open as many as 150 stores beginning in early 2013.

Target failed to crack a ranking of the top 10 most effective back-to-school ads compiled by Ace Metrix that was dominated by retail competitors and technology companies.

Picture this setting. The neatly manicured grounds of the spectacular Broadmoor resort are underfoot, the Rocky Mountains are in the background, and the sky above Colorado Springs is a crisp blue. Hundreds of dark-suited senior executives are milling about an early evening reception, sipping wine as white-gloved waiters offer curious looking hors d'oeuvres.

NEW YORK — A recent consumer survey released by AlixPartners found that a little more than half of all consumers (51%) identify a traditional grocery retailer as their point of destination when making a grocery trip. Such mass merchants as Walmart are capturing 30% of those trips, and the continued emphasis on fresh in the drug channel has drawn 5% of those trips into the mainstream pharmacy.

Dollar stores, another channel that has in the past few years made a significant push into food items, also draws 5% of all grocery trips.

SAN MATEO, Calif. — New data released Friday by Motista suggests that retailers should look beyond the traditional set of holiday emotions, such as family and giving, to understand what’s really motivating consumers to spend more. The data also revealed different ways in which men and women interact and connect with retailers, which may be useful as retailers plan their holiday marketing campaigns.

HOFFMAN ESTATES, Ill.  — Sears announced that it is inviting Facebook users to support to America's military members by fan voting for the Sears Rebuilding Together affiliate program that they believe is the most deserving. 

Voting will take place through Sept. 23, and based on total vote tallies, Sears and Rebuilding Together will award 25 overall grants totaling $250,000 to Rebuilding Together affiliates at platinum, gold, silver and bronze levels.

By Merrick Theobald, [email protected]